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a makeover
TASCHEN Unisex
Intimately connected to fashion, often featured in its books, the Taschen publishing house never intended on becoming an expert on style. This is the product of Benedikt Taschen's vision, a young German with a passion for comics, whose first eponymous store was opened in 1980 in Cologne, Germany. Aged just 18 at the time, the future businessman knew exactly what he wanted. And, although the early years were challenging, they enabled the future editor to gain some experience. From 1981, the company board grew, and the business started to publish its own comic books. As Benedikt Taschen approached 1984, the company was on the brink of ruin. Salvation ultimately came in the form of art. After borrowing money from his parents and his aunt, the publisher bought the last copies of a book on Magritte. He hit the jackpot. Sales boomed and the business grew. The same year, the publishing house had another success when it promoted a photography book by Annie Leibovitz. It also bought the rights to the celebrated New York book by Reinhart Wolf, re-releasing in a less expensive edition than the original.
Over the years, the publisher built its reputation for being both open and daring in its choice of topics as well as the production of media formats. Always ready to take on a new challenge, the company presented SUMO in 1999. The largest bound volume of the 20th century, this book, dedicated to the work of photographer Helmut Newton, measured no less than 45 x 70 cm and weighs 35 kilos. The large format was then produced in homage to other big names, including Mohamed Ali, David Bailey, Sebastião Salgado and David Hockney. Naomi Campbell, Kate Moss, Valentino, Peter Lindbergh, Mert and Marcus, and Issey Miyake were also among the fashion icons honoured with works by Taschen. Proof that culture knows no boundaries.
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