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ZIMMERMANN
Zimmermann adventure began on Paddington market in 1991. It then took off on the runways of the first Sydney Fashion Week in 1996, with swimwear designs presented as distinguished looks. Nurtured by sisters, Simone and Nicky, the brand expresses Australia's bohemian and sunny lifestyle through its bikini and ready-to-wear collections. Femininity, according to Zimmermann, is combined with fluid cuts, a vivid colour palette and cleverly placed embroidery, ensuring an elegant look for both beach and city life. A winning formula, the result of its resounding success, proven by its numerous awards: Australian Fashion Laureate and Best Swim Designer, to name just a couple. As a quintessential resort wear label, it's no surprise that Zimmermann first headed for chic coastal cities such as Saint-Tropez, Capri and Ibiza before settling in the major capitals of the world. Its list of famous fans includes Margot Robbie, Jessica Hart, Kendall Jenner and Beyoncé and Kate Middleton who wore the Roamer dress during the Royal couple's visit to Australia in 2014.
For the Spring-Summer 2020 runway, the designer duo presents a collection for a woman in search of freedom, and nostalgia of a childhood with the sound of the waves in the background. Inspired by the documentary Endless Summer following two surfers around the world, the designers dot their collection of silhouettes with retro notes and scarf-print dresses, creating an energetic and refreshing ensemble. Zimmermann draws you into a romantic world by blowing a light summer breeze into your wardrobe with pieces in soft shades, floral prints and ruffled finishes. Long, floaty dresses gracefully evolve on warm sands while coordinated pieces with sensual panelling perform wonders after dark.
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