UNIVERSAL STANDARD
Fully committed to the cause, the label wants to change the lives of the women it dresses and the industry. The idea? To create an environment where someone wearing size 50 can find the same top in a size 32. The aesthetic? Stylish feminine garments produced in luxury materials and available at affordable prices. So that everyone can treat themselves to the clothing they want to wear, that would also last a long time. And while 70% of Americans are size 46 or over, it's curious that most brands barely go up to 42. Universal Standard sizes? The Foundation collection includes sizes from 32 to 72, offering staple designs to construct an elegant yet easy-to-wear wardrobe. The brand has already started educating other players in its wake including J.Crew, Goop and Rodarte. Several labels are keen to get on board with this new way of thinking and approach to design. All for the better.
UNIVERSAL STANDARD
Hathaway pima cotton and modal-blend joggers | Black
£46.00
£65€
-25%
UNIVERSAL STANDARD
Knockout cycling shorts | Black
£39.00
£55€
-25%
UNIVERSAL STANDARD
Joni faded black skinny jeans | Black
£51.00
£85€
-40%
UNIVERSAL STANDARD
Seine High Rise 32" cotton slim fit Jeans | Black
£54.00
£90€
-40%
UNIVERSAL STANDARD
Seine Mid Rise 27" cotton Jeans | Black
£54.00
£90€
-40%
UNIVERSAL STANDARD
Genevette asymmetric V-neck stretch viscose T-shirt | Blue
£30.00
£50€
-40%
UNIVERSAL STANDARD
Halie stretch cotton dress | Green
£39.00
£65€
-40%
UNIVERSAL STANDARD
Knockout cycling shorts | Green
£39.00
£55€
-25%
UNIVERSAL STANDARD
Hathaway pima cotton and modal-blend joggers | Grey
£46.00
£65€
-25%
UNIVERSAL STANDARD
Kennedy Long-sleeve Cupro Blend Shirt | Blue
£68.00
£135€
-50%
UNIVERSAL STANDARD
Lynn viscose Pencil skirt | Black
£95.00
£135€
-30%
UNIVERSAL STANDARD
Halie stretch cotton dress | Black
£39.00
£65€
-40%
UNIVERSAL STANDARD
Knockout cycling shorts | Blue
£39.00
£55€
-25%
UNIVERSAL STANDARD
Cameron cardigan | Blue
£74.00
£105€
-30%
UNIVERSAL STANDARD
V Rex Cotton T-shirt | Black
£25.00
£50€
-50%
UNIVERSAL STANDARD
V Rex Cotton T-shirt | Grey
£25.00
£50€
-50%
UNIVERSAL STANDARD
Peyton poplin shirt dress | Black
£77.00
£110€
-30%
UNIVERSAL STANDARD
Cambria viscose Top | Black
£68.00
£135€
-50%
UNIVERSAL STANDARD
Cambria viscose Top | Green
£68.00
£135€
-50%
UNIVERSAL STANDARD
Classic merino wool jumper | Black
£85.00
£170€
-50%
UNIVERSAL STANDARD
Joni faded black skinny jeans | Blue
£51.00
£85€
-40%
UNIVERSAL STANDARD
Seine Mid Rise 27" cotton Jeans | Blue
£54.00
£90€
-40%
UNIVERSAL STANDARD
Genevette asymmetric round-neck stretch viscose T-shirt | Red
£30.00
£50€
-40%
UNIVERSAL STANDARD
Geneva Cotton Blend Dress | Black
£30.00
£60€
-50%
UNIVERSAL STANDARD
Seine High Rise 32" cotton slim fit Jeans | Blue
£63.00
£90€
-30%
UNIVERSAL STANDARD
Viscose tuxedo blazer | Brown
£108.00
£215€
-50%
UNIVERSAL STANDARD
Meuse High Rise 27" Coated Cotton Jeans | Black
£70.00
£100€
-30%
UNIVERSAL STANDARD
Tesino Cotton Blend Dress | Black
£25.00
£50€
-50%
UNIVERSAL STANDARD
Viscose tuxedo blazer | Blue
£108.00
£215€
-50%
UNIVERSAL STANDARD
Geneva Cotton Blend Dress | Green
£30.00
£60€
-50%