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Chloe

CHLO╔

Easy going and fancy free: that's ChloÚ. The prestigious house, ChloÚ, deeply rooted in Parisian fashion history, is confidently breathing fresh air into its timeless creations. In 1952, Gaby Aghion, born Gabriella Hanoka, launched her luxury Ready-to-Wear brand, which she named after one of her friends. Of Egyptian and fundamentally Parisian origin, her ambition was to revolutionise the rigid style of the Ĺ50s with her versatile silhouettes such as her jersey t-shirt style shirtdress, unveiled in ELLE magazine. The designer organised her first fashion show in 1956 at a breakfast party held at the CafÚ de Flore, a popular venue for Rive Gauche artists and intellectuals. That day was followed by a multitude of artistic achievements that shaped the ChloÚ profile over the decades. The first and one of the most significant, was the start of a new chapter in its history with Karl Lagerfeld who designed the brand's romantic and iconic collections for over fifteen years. Jackie Kennedy, Brigitte Bardot and Grace Kelly fell in love with the label, as did the Richemont group buying the design house in 1985. In 1997, the recently graduated, Stella McCartney, added her youthful rock 'n' roll touch to the brand. Phoebe Philo was then followed by Claire Waight Keller, famed for injecting a masculine note into the label's collections and designing several it-bags, namely the Drew, Faye and Marcie. Since 2017, Natacha Ramsay-Levi had become part of ChloÚ's legacy. She presented a heroic, sensual woman, with clean cut silhouettes and mixes of prints and soft fabrics, transforming ChloÚ's casual bohemian style into an engaging and connected look. A united spontaneous and modern world. Each season, #Chloegirls grow in number, more alike and brought together through their independence, value of friendship and female solidarity.
For the Spring-Summer 2020 collection, Natacha Ramsay-Levi creates an essential manifesto for the ChloÚ woman, a pragmatic vision of femininity, entrenched in reality. A series of striped silhouettes, in gathered cotton and pleated voile fabrics are unveiled. Simple yet effective.
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