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ROTATE
A treasure trove of the coolest labels, over the last few years Scandinavia has singlehandedly inspired a new energy in the fashion world thanks to names like Ganni, Baum, Pferdgarten, Aeron, and of course, Rotate. Founded in 2018, the label quickly established itself as one of the leading players in a revival of feminine, colorful styles. It was in 2014 that Jeanette Madsen and Thora Valdimars crossed paths, both working as journalists at Costume magazine. Passionate about fashion, they rapidly identified what was missing on a market that left something to be desired in terms of tailored looks for special events. The concept? To dream up a wardrobe that was both festive and original, and that could be worn just as easily at a wedding or a New Year's Eve party. In 2018, they teamed up with Denise Christensen, CEO of Birger Christensen, and the rest is recent history. Named in honor of the cyclical nature of fashion trends, the brand offers us feminine essentials in unexpected cuts — mini-skirts, plunging necklines, and high buttoned collars — made from the most unique materials — lamé, sequins, floral prints, Swiss cotton, and more. The public's response to the aesthetic — at once disco-inspired and furiously modern — was overwhelming. Getting ready to go out has truly never been so much fun.
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ROTATE
Backless midi dress | Pink
£445.00
ROTATE
Sequinned stripe jeans | Black
£285.00
ROTATE
Laced jeans | Blue
£285.00
ROTATE
Patterned maxi dress | Black
£315.00
ROTATE
Draped mini dress | Multicolour
£285.00
ROTATE
Oversized sequin blazer | Black
£410.00
ROTATE
Sequin cargo pants | Black
£330.00
ROTATE
Denim jumpsuit | Blue
£285.00
ROTATE
Short fitted dress | Blue
£360.00
ROTATE
Cotton mini skirt | Grey
£95.00
ROTATE
Denim jacket | Blue
£475.00
ROTATE
Fringed sequin dress | Silver
£410.00
ROTATE
High collar maxi dress | Silver
£540.00
ROTATE
Long sequin pencil skirt | Silver
£255.00
ROTATE
Sequin jacket | Black
£350.00
ROTATE
Sequin jumpsuit | Silver
£410.00
ROTATE
Lace mini dress | Black
£230.00
ROTATE
Metallic nylon dress | Green
£285.00
ROTATE
Studded trousers | Black
£305.00
ROTATE
Patterned midi dress | White
£315.00
ROTATE
Halter top | Silver
£210.00
ROTATE
Textured croc-effect trousers | Silver
£255.00
ROTATE
Denim maxi skirt | Blue
£255.00
ROTATE
Beaded crop top | Multicolour
£180.00
ROTATE
Patterned blouse | White
£210.00
ROTATE
Fitted sequin maxi dress | Purple
£495.00
ROTATE
Maxi dress with rhinestones | Pink
£495.00
ROTATE
Silver jeans | Silver
£245.00
ROTATE
Embellished wide-leg jeans | Grey
£235.00
ROTATE
Top with ruched detailing | Black
£210.00
ROTATE
Sequinned maxi dress | Black
£445.00
ROTATE
Draped mini dress | Purple
£285.00
ROTATE
Floral mini dress | Red
£275.00
ROTATE
Satin blazer with shiny details | Black
£390.00
ROTATE
Sequinned maxi dress | Green
£320.00
ROTATE
Sequin mini dress | Purple
£410.00
ROTATE
Printed midi dress | Black
£410.00
ROTATE
Sequinned trousers | Black
£285.00
ROTATE
Flared trousers | Black
£235.00
ROTATE
Sequin strapless top | Pink
£160.00
ROTATE
Sequin midi skirt | Pink
£220.00
ROTATE
Denim mini dress | Blue
£275.00
ROTATE
Sequin mini dress | Black
£360.00
ROTATE
Denim crop top | Grey
£135.00
ROTATE
Mini skirt with lining | Multicolour
£210.00
ROTATE
Draped mini dress | Purple
£235.00
ROTATE
Sequin mini dress | Black
£285.00
ROTATE
Flared mini dress | White
£245.00
ROTATE
Glittery top | Black
£200.00
ROTATE
Floral-print maxi dress | Red
£235.00
ROTATE
Sequin mini dress | Purple
£320.00
ROTATE
Crystal Mesh crop top | Black
£295.00
ROTATE
Sequinned maxi dress | Green
£400.00
ROTATE
Strapless sequinned top | Black
£160.00
ROTATE
Studded bustier top | Black
£320.00
ROTATE
Sequinned dress | Black
£320.00
ROTATE
Crystal Mesh midi skirt | Black
£495.00
ROTATE
Printed mini dress | Multicolour
£200.00
ROTATE
Sequin mini skirt | Black
£210.00
ROTATE
Sequin mini dress | Blue
£210.00
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