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EUDON CHOI

Graduate of the Royal College of Arts in London where he settled, the Korean Eudon Choi started his eponymous brand in 2009. Lauded from all sides, and notably by the British Fashion Council - he was the recipient of the 2016 Fashion Trust - for his refined, intellectual approach, Choi keeps his designs playful. He designs serious clothing and accessories in terms of their beauty and originality, intended to adapt to all styles and personalities and as such to be easily integrated into all wardrobes. Initially trained in menswear, the designer delivers pieces tinted with androgyny, inspired by masculine cuts, but smartly constructed so that once worn, they reveal their feminine power. In Eudon Choi collections, the minimalism of pure lines meets the sophistication of unexpected details and vibrant colours. This stripped down and unique aesthetic is applied to the London brand's jackets, dresses, pants and knits. The same style is found in the brand's surprising geometric brands designed in collaboration with Louis Quatorze, a Korean brand with French heritage that shares Eudon Choi's irreproachable know-how and timelessness.

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      30 products

      EUDON CHOI

      Pleated cotton top  | White

      £490.00

      EUDON CHOI

      Satin shirt | Black

      £675.00

      EUDON CHOI

      Long-sleeve cotton Shirt  | Orange

      £430.00

      EUDON CHOI

      Maxi skirt  | Blue

      £485.00

      EUDON CHOI

      Satin maxi dress  | Black

      £610.00

      EUDON CHOI

      Straight cotton skirt  | Black

      £445.00

      EUDON CHOI

      Open-work long dress | Beige

      £925.00

      EUDON CHOI

      Wool trousers  | Brown

      £590.00

      EUDON CHOI

      Maxi dress  | Beige

      £800.00

      EUDON CHOI

      Wool vest  | White

      £610.00

      EUDON CHOI

      Cargo skirt | Black

      £495.00

      EUDON CHOI

      Virgin wool blazer | Green

      £935.00

      EUDON CHOI

      Cotton and cashmere jumper  | Green

      £415.00

      EUDON CHOI

      Plain straight shirt | Beige

      £575.00

      EUDON CHOI

      Flared trousers | Green

      £765.00

      EUDON CHOI

      Wide midi skirt | Black

      £710.00

      EUDON CHOI

      Virgin wool maxi dress  | Red

      £1,130.00

      EUDON CHOI

      Elvia leather shoulder bag | Black

      £530.00

      EUDON CHOI

      Claudia leather handbag | White

      £325.00

      EUDON CHOI

      Claudia leather handbag | Red

      £195.00

      £325€

      -40%

      ⚡️ Braderie

      EUDON CHOI

      Elvia leather shoulder bag | Red

      £318.00

      £530€

      -40%

      EUDON CHOI

      Ted handbag | Pink

      £400.00

      EUDON CHOI

      Ted handbag | Brown

      £400.00

      EUDON CHOI

      Claudia leather handbag | Black

      £325.00

      EUDON CHOI

      Claudia leather handbag | Yellow

      £325.00

      EUDON CHOI

      Renata leather shoulder bag | Brown

      £640.00

      EUDON CHOI

      Leanne leather shoulder bag  | Brown

      £530.00

      ⚡️ Braderie

      EUDON CHOI

      Marta leather shoulder bag | Black

      £384.00

      £640€

      -40%

      ⚡️ Braderie

      EUDON CHOI

      Eudon Choi x Louis Quatorze - Lina metallic grained leather bag | Golden

      £453.00

      £755€

      -40%

      ⚡️ Braderie

      EUDON CHOI

      Eudon Choi x Louis Quatorze - Simonetta metallic leather shoulder bag | Green

      £318.00

      £530€

      -40%

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