AEYDE

Name: AEYDE Women
Brand: AEYDE

Sometimes big brands can give birth to small wonders, and the shoe brand Aeyde is a case in point. It was in fact at Zalando, the giant of online shoe sales, that Luisa Dames got her start as head of in-house brands, before launching her own line of shoes and accessories in 2015. Baptised Aeyde, this Berlin brand believes in proposing feminine footwear in classic designs, fashioned from beautiful leathers, sourced with care, but at accessible, transparent prices. Produced in Italy, Aeyde shoes marry form and function, past and present, masculine and feminine. Designed for women with strong character, they're named after strong women like Kate, Meghan, Ruby and Ivy. Recognisable by their impeccable finishes, the shoes by this Berlin brand also have another detail that makes all the difference: A little hyphen embroidered at the ankle, a clin d'oeil to the accent in the brand's logo and also to the brand's commitment to making minimalist designs and to superior quality. A very good idea.