Djula, a jewelry brand created by Alexandre Corrot, in 1994, carries a name derived from the word "jewel" in English, and also means bag of marbles in Hebrew. What started out as a passion for jewelry and watches from the 1920s, turned into a profession, with no prior experience, carried by the idea of revolutionizing the traditional codes of high jewelry, once intended for a bourgeois elite. At the age of 24, Alexandre Corrot opened his first Parisian jewelry boutique in Saint-Germain-des-Prés and made custom jewelry with a couture spirit as well as silver and vermeil pieces. His pure and graphic collections reached great success, adopted by many celebrities, such as Jennifer Lawrence, Julia Roberts, Michelle Obama and Celine Dion. The brand later expanded to luxury jewelry with its glamorous creations in yellow, white and pink gold, or adorned with diamonds and precious stones, ensuring their sourcing from non-conflict areas and not using miners' labor. And by opening new boutiques in New York and Beverley Hills, it acquired international recognition. Each year, around 200 pieces are skillfully crafted in the Parisian workshop of Djula. Rings, bracelets, necklaces and earrings are adorned with shimmering colors, cut in modern shapes and set with sparkling crystals, true revelations of beauty to be worn day after day. Inspired by artistic expression of the 20th century and the effervescence of the Roaring Twenties and Art Deco, the collections are aimed at every taste... A boldness to love when mixing a contemporary and rock style! > View more
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