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Reserved for 20 min

Isabel Marant

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For over thirty years, Isabel Marant has embodied a unique vision of contemporary fashion, where Parisian elegance draws inspiration from across the globe. True to understated luxury, the Maison celebrates exceptional craftsmanship through a modern, instinctive, and resolutely effortless wardrobe. Bold, authentic, and profoundly feminine, Isabel Marant remains true to its founder's spirit: a free-spirited, spontaneous, and naturally elegant aesthetic.

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Ambassador of typically Parisian effortless chic, Isabel Marant is not done making a name for herself. Born in 1967 to a German model mother and a French photographer father, Isabel Marant spends her childhood in Neuilly-sur-Seine and builds her identity around a cosmopolitan family background that includes her Antillean stepmother, which becomes one of her sources of inspiration. During her fashion studies at Studio Berçot, she meets Christophe Lemaire with whom she founds Aller Simple in 1984. A forward-thinking brand focused on upcycling, the profits allow her to finance her education. Once graduated, the young designer is hired as an intern for Michel Klein and then creates two collections for the brand Yorke&Cole. She then obtains a position as an assistant artistic director for Marc Ascoli, a role that leads her to work with big names such as Chloé, Martine Sitbon, or Yohji Yamamoto. In 1989, Isabel Marant goes independent by creating Twen, her brand dedicated to knitwear and jersey, which will become her eponymous house in 1994. Awarded the Best Designer of the Year Award in 1997, success is on the horizon, and the opening of her first store on rue de Charonne in Paris is the logical next step in her rise to fame. A trendy city dweller but never too polished, Isabel Marant perfectly embodies her target audience and tries on each of her pieces herself to ensure they fit seamlessly into her daily life. Like the women she addresses, her brand has several facets: sometimes bohemian and romantic with its ruffled dresses and light blouses, sportswear with its best-selling Bekett wedge sneakers, or even rock with its lamé or leather wrap skirts. French and proud of it, Isabel Marant is eager to promote local craftsmanship and encourages artisanal work in each of her collections through her concept called 'clothing ecology.' Intergenerational and authentic, Isabel Marant reshapes fashion in her image and seems to have found the winning formula to maintain a special place in the hearts (and wardrobes) of everyone.