NEW BALANCE

New Balance: the legacy of performance for over a century

Founded in 1906 in Boston by William J. Riley, the New Balance brand was born from an obsession: to create shoes that offer a perfect balance. Inspired by the morphology of a chicken's foot, the founder imagined soles capable of improving stability and comfort, laying the foundations of a company that combines orthopedic advancement and technical demand.

From orthopedic soles to running icons

Initially specialized in arch support, New Balance evolved its research to design in 1960 the Trackster, the first running shoe available in different widths. A revolution. Then in the 70s, the brand reached a new milestone with the model NB 320, worn by the winner of the New York marathon and recognizable by its now-iconic N.

New Balance: sneakers made between tradition and innovation

Against the grain of the industry, New Balance chooses to maintain part of its production in the United States and the United Kingdom, in its own workshops. This local know-how is combined with high-quality technical materials to ensure shoes that are as robust as they are high-performing. Each pair embodies a vision: that of a durable product, designed to last, made to move.

Between street culture and sports spirit

True stylistic chameleons, numbered models like the 990, the 2002R, or the 550 appeal to both running purists and urban fashion enthusiasts. Adored by streetwear fans, New Balance silhouettes assert themselves in contemporary wardrobes thanks to their unapologetic retro look, unmatched comfort, and technical heritage.

Choosing New Balance means refusing to choose

Neither purely sporty nor strictly lifestyle, New Balance sneakers combine functionality, aesthetics, and authenticity. No need for compromise: whether one is looking for the ideal pair to run, walk, or simply assert their style, New Balance is always there. And perhaps this is where its true strength lies: staying true to its DNA while speaking to all generations.