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RHUDE

RHUDE: the new favourite label of American rappers and NBA players. Founded in 2015 by Rhuigi Villaseñor, its many cultural references make it unique in the luxury streetwear world. Born in the Philippines, the designer spent his childhood all over the world, from Hong Kong to Saudi Arabia and Thailand, before moving to the US at the age of eleven. His interest in fashion came from his seamstress mother, who taught him the basics of clothes making. After studying art history, Rhuigi Villaseñor interned under designer Shaun Samson, with whom he completed his apprenticeship. Unable to afford the clothes that he wanted to wear, the young Villaseñor created R H U D E. The name stems from a family tradition of choosing names starting with 'Rh', combined with his aspiration to rebel against the strict education he received. A modern and personal reflection on society, the brand's journey was strongly influenced by American iconography combined with nostalgic references to the founder's homeland. His bandana t-shirt propelled him to success when Kendrick Lamar wore it at the Grammy Awards. Snoop Dogg, Big Sean, Offset, Bella Hadid and many other celebrities also became drawn to R H U D E's pieces.
For his very first Paris Fashion Week show, Rhuigi Villaseñor takes inspiration from his trip to the Broadmoor Seven Falls of Colorado. The rocky mountain hike represents the obstacles encountered in life and looking within to find the strength to overcome them.

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    19 products

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      French days

      RHUDE

      Cotton T-shirt with logo | Beige

      £215.00

      French days

      RHUDE

      Cotton jersey joggers | Beige

      £630.00

      French days

      RHUDE

      Oversized cotton jersey sweatshirt | Beige

      £630.00

      French days

      RHUDE

      Cotton and cashmere check polo shirt | Blue

      £1,205.00

      French days

      RHUDE

      Soir cotton jacket | Brown

      £1,195.00

      French days

      RHUDE

      Moonlight Tropics cotton hoodie | Black

      £580.00

      French days

      RHUDE

      Patterned swim shorts | Blue

      £490.00

      French days

      RHUDE

      Bandana short-sleeved shirt | Blue

      £590.00

      French days

      RHUDE

      Oversized cotton hoodie | Beige

      £530.00

      French days

      RHUDE

      Oversized cotton hoodie | Black

      £530.00

      French days

      RHUDE

      Cotton joggers | Green

      £555.00

      French days

      RHUDE

      Printed cotton hoodie | Black

      £570.00

      French days

      RHUDE

      Cotton shorts | Beige

      £355.00

      French days

      RHUDE

      Cotton zip-up sweatshirt | Beige

      £555.00

      French days

      RHUDE

      Cotton hoodie | Green

      £555.00

      French days

      RHUDE

      Cotton joggers | Black

      £605.00

      French days

      RHUDE

      Tiger cotton T-shirt | Beige

      £215.00

      French days

      RHUDE

      Straight-cut jeans | Black

      £520.00

      French days

      RHUDE

      Straight-cut jeans | Black

      £520.00


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