73 LONDON

Name: 73 LONDON Men
Brand: 73 LONDON

The British brand 73 London was launched in 1973 in the heart of London. Its inspiration? The memorable 1970s known for its waves of freedom, but also political and social unrest, environmental awareness and pacifist demands. Reflecting a rebellious streak with bohemian vibes, its collections feature tropical hibiscus flowers, wide stripes and psychedelic patterns. You can even spot Harry Styles wearing a retro-chic shirt in warm tones! From antique kimonos to heterogeneous scarves, the brand's textiles draw from another time, yet fit seamlessly with any modern closet. High quality and fluid fabrics as well as denim, suede or silk are widely favored. Versatile and unisex, 73 London shirts are perfect for fans of rock'n'roll an and those looking to sport an androgynous look.