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diesel-homme

DIESEL

The success story of Renzo Rosso is a fascinating one. The son of a farmer, he started out making (by hand) and selling his first pair of jeans as a teenager. He later graduated from the Istituto Marconi in Padua and joined the Moltex group in the 1970s, then owned by Adriano Goldschmied. Specialized in denim, the company was one of the most important in the sector in Italy at the time. At only 23 years old and thanks to a loan of 4,000 euros from his father, he invested in the company and became a 40% owner. A few years later, in 1978, the duo renamed the brand Diesel. Despite the skeptics, the entrepreneurs believed that there is an opportunity for a luxury premium denim brand to compete with the likes of Lee Cooper and Levi's. In 1985, Renzo Rosso bought out the rest of his partner's shares and became the sole owner. Even though the brand's initial signature style was high quality jeans that looked distressed and worn, it gradually expanded its collections to include t-shirts, shoes, various accessories, and perfumes. It continued its growth by acquiring in the early 2000s labels with a strong creative edge as well as independent ones. In 2008, Renzo Rosso founded the OTB (Only The Brave) group, which now holds majority shares in Maison Margiela, Marni, and Viktor and Rolf.

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      Straight-cut cotton jeans DIESEL
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      DIESEL

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      £112.00

      £160.00

      Cotton jersey T-shirt DIESEL
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      DIESEL

      -40%

      £24.00

      £40.00

      Cotton piqué polo shirt DIESEL
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      DIESEL

      -40%

      £51.00

      £85.00

      Satin bomber jacket DIESEL
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      DIESEL

      -30%

      £203.00

      £290.00

      Straight-cut cotton jeans DIESEL
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      DIESEL

      -30%

      £108.50

      £155.00

      Straight-cut jeans DIESEL
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      DIESEL

      -30%

      £203.00

      £290.00

      Round-neck cotton T-shirt DIESEL
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      DIESEL

      -40%

      £45.00

      £75.00

      Round neck cotton jersey sweatshirt DIESEL
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      DIESEL

      -40%

      £75.00

      £125.00

      Slim-fit jeans DIESEL
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      DIESEL

      -30%

      £147.00

      £210.00

      Round-neck cotton T-shirt DIESEL
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      DIESEL

      -40%

      £45.00

      £75.00

      Cotton jersey T-shirt DIESEL
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      DIESEL

      -40%

      £30.00

      £50.00

      Denim shirt DIESEL
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      DIESEL

      -40%

      £111.00

      £185.00

      Denim Bermuda shorts DIESEL
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      DIESEL

      -40%

      £51.00

      £85.00

      Sleeveless denim jacket DIESEL
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      DIESEL

      -40%

      £224.51

      £374.19

      Slim-fit jeans DIESEL
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      DIESEL

      -30%

      £112.00

      £160.00

      Denim jacket DIESEL
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      DIESEL

      -40%

      £111.00

      £185.00

      Regular straight-cut jeans DIESEL
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      DIESEL

      -30%

      £203.00

      £290.00

      Cotton logo sweatshirt DIESEL
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      DIESEL

      -30%

      £87.50

      £125.00

      S Racer sneakers DIESEL
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      DIESEL

      -40%

      £81.00

      £135.00

      Cotton logo T-shirt DIESEL
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      DIESEL

      -40%

      £36.00

      £60.00

      Cotton logo T-shirt DIESEL
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      DIESEL

      -40%

      £36.00

      £60.00

      Cotton joggers DIESEL
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      DIESEL

      -40%

      £75.00

      £125.00

      Straight-cut cotton jeans DIESEL
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      DIESEL

      -30%

      £129.50

      £185.00

      Cotton joggers DIESEL
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      DIESEL

      -30%

      £87.50

      £125.00

      Printed cotton jersey sweatshirt DIESEL
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      DIESEL

      -40%

      £87.00

      £145.00

      Cotton logo T-shirt DIESEL
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      DIESEL

      -40%

      £24.00

      £40.00

      Cotton cargo pants DIESEL
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      DIESEL

      -30%

      £101.50

      £145.00

      Straight-fit cotton canvas shirt DIESEL
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      DIESEL

      -40%

      £126.00

      £210.00

      Cotton knit turtleneck T-shirt DIESEL
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      DIESEL

      -40%

      £63.00

      £105.00

      Bi-material colour-block joggers DIESEL
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      DIESEL

      -40%

      £87.00

      £145.00

      Cotton and nylon tracksuit jacket DIESEL
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      DIESEL

      -40%

      £138.00

      £230.00

      Cotton and nylon joggers DIESEL
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      DIESEL

      -40%

      £147.00

      £245.00

      Satin bomber jacket DIESEL
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      DIESEL

      -40%

      £297.00

      £495.00

      Satin utility jacket DIESEL
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      DIESEL

      -40%

      £396.00

      £660.00

      Smocked cotton denim jacket DIESEL
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      DIESEL

      -40%

      £747.00

      £1,245.00

      Straight-cut cotton jeans DIESEL
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      DIESEL

      £155.00

      Straight-cut cotton jeans DIESEL
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      DIESEL

      £155.00

      Straight-cut cotton jeans DIESEL
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      DIESEL

      £155.00

      Straight-cut cotton jeans DIESEL
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      DIESEL

      £155.00

      Cotton flannel check shirt DIESEL
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      DIESEL

      £185.00

      Bi-material colour-block track jacket DIESEL
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      DIESEL

      £185.00

      Skinny jeans DIESEL
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      DIESEL

      £185.00

      Straight-cut cotton jeans DIESEL
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      DIESEL

      £135.00

      Regular jeans with a velvety feel DIESEL
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      DIESEL

      £210.00

      Denim Bermuda shorts DIESEL
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      DIESEL

      £105.00

      Prototype Low sneakers DIESEL
      New
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      DIESEL

      £290.00

      Printed cotton T-shirt DIESEL
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      DIESEL

      £125.00

      Printed cotton T-shirt DIESEL
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      DIESEL

      £50.00

      Denim jacket DIESEL
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      DIESEL

      £245.00

      Straight-fit zip jacket DIESEL
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      DIESEL

      £270.00

      Striped cotton poplin shirt DIESEL
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      DIESEL

      £160.00

      J-Lou leatherette jacket DIESEL
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      DIESEL

      £245.00

      Cotton-blend joggers DIESEL
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      DIESEL

      £160.00

      Straight jeans with a ?peel off? effect DIESEL
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      DIESEL

      £410.00

      Leather and wool-blend bomber jacket DIESEL
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