ON RUNNING

On, the revolutionary running shoe brand, was born in Zurich in 2010 thanks to the forward-thinking vision of Olivier Bernhard, a passionate athlete. Driven by the desire to create an unparalleled running experience, Bernhard embarked on bold experiments, starting with the addition of pieces of garden hose to the outsole of his prototype, aiming to achieve an unmatched level of comfort and performance. Shortly after, Caspar Coppetti and David Allemann joined the adventure, thus solidifying the foundations of the brand. Together, they are committed to providing a unique sensation of 'running on clouds', defining the central concept of the brand. It quickly gained recognition as the same year, the reworked prototypes won the prestigious ISPO BrandNew Award. Furthermore, at the heart of On's constant evolution lies the Lab On in Zurich, an innovation center where a dedicated team of scientists and technicians constantly pushes the boundaries of running shoe technology. Indeed, for its creations, the brand has chosen to adopt an ecological and responsible approach, using materials free from fossil fuels and opting for a circular design. The result? A collection of shoes that combine elegance, comfort, and performance. Equipped with 'CloudTec' technology - these elements designed to provide adaptive cushioning and precise shock absorption - they are suitable for various types of runners and terrains. Thus, On is much more than a running shoe brand. It is a community created by athletes, for athletes. In 2019, the brand strengthened its commitment to sporting excellence by collaborating with legendary Swiss tennis player, Roger Federer. This alliance embodies the perfect fusion of elegant aesthetics and technical innovation, symbolizing On's ongoing desire to push boundaries and inspire a global community of passionate athletes.