Héro is truly a testament of eco-friendly fashion! The brand is doing its part to set new standards in the textile industry, reduce waste and preserve the environment. Launched in December 2018 by Florent Liénard, a former business developer, the fashion project was first unveiled on Ulule, a participative platform. The concept? A brand of sweatshirts made from 100% recycled materials. A few months later, the company was born! Based between France and Spain, on the other side of the Pyrenees, used textiles and plastic bottles are transformed into recycled cotton. With no usage of chemicals, this process guarantees a 100% green product. The cotton is then woven in the region of Somme, and the production of sweatshirts follows in Loire. A novel endeavor to reduce carbon footprint (thanks to shorter distances) and save nearly 8,000 liters of water per model. True to its mission, the brand also partners with the non-profit organization PASDB: for each sweatshirt purchased, it funds access to drinking water for three people. A change maker, one sweatshirt at a time. > View more
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