Paris, 1970. The opulent fusion of art and intimacy within Yves Saint Laurent's Parisian apartment, captured in the mystical and resinous facets of incense to recreate its elegant atmosphere in the comfort of your own home.
INSPIRATION
Yves Saint Laurent and his partner Pierre Bergé settle at 55 rue de Babylone. An opulent duplex on the Left Bank, much more than just a residence; it was his personal gallery. Inside its walls, masterpieces by Goya and Géricault silently conversed with the vibrant lines of a Matisse print and a Warhol. Renaissance bronzes, Roman marbles, and precious Asian antiques completed the picture - a living and secret museum, whose eclectic decor faithfully reflected the multifaceted spirit of the designer, organized with the same discerning eye as his iconic collections.
OLFACTION
It was in this private haven, where grandeur met cozy intimacy, that Yves Saint Laurent found comfort and creative renewal. The very air was imbued with a sense of timeless elegance, reverence for the past, and passion for artistic expression - qualities often associated with the ancient ritual of burning incense. To evoke this atmosphere, a unique fragrance emerged, inspired by this very ritual. 70 Paris recreates this mystical aroma, with its woody and resinous heart, a scented testimony to the timeless beauty that Saint Laurent so carefully cultivated in his Parisian sanctuary. Incense, traditionally associated with solemnity and introspection, speaks of spiritual exploration and a timelessness that resonated deeply with his artistic sensibility.
70 Paris is the olfactory embodiment of the legendary decor and aesthetic contrasts of the apartment, an opulent fusion of art and intimacy. Like Mr. Saint Laurent's unexpected juxtapositions in decor, this fragrance also embraces the art of contrast. The incense gains unexpected vitality with the addition of fresh citrus accents. A touch of black pepper adds a layer of intrigue,
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