Prada

Prada, a house with a rich heritage

Founded in 1913 in Milan by Mario Prada, the eponymous house began as a luxury leather goods company specializing in high-end accessories. The arrival of Miuccia Prada at the helm in the 1970s marked a decisive turning point: she infused the brand with an avant-garde vision that would redefine the codes of luxury. Between sophisticated minimalism and bold stylistic choices, Prada quickly established itself as a key player in international fashion.

Prada, a distinctive and timeless aesthetic

Prada is recognized for its unique approach to style, combining sobriety with innovation. Each collection reinvents classic elegance with impeccable cuts, clean lines, and unexpected details that create surprise. From the Prada Galleria bag to futuristic sneakers, the house captivates a discerning clientele seeking originality and exclusivity.

Re-Nylon: an eco-friendly material

Prada also invests in innovative materials such as Re-Nylon, a technical fabric made from recycled materials. This initiative highlights the brand's commitment to sustainability by offering environmentally friendly pieces without compromising on elegance and quality.

Iconic pieces from the Prada house

Some Prada designs have become true fashion icons. The black nylon bag, launched in the 1980s, embodies the brand's modernity and luxurious pragmatism, while the bold platform shoes symbolize its creative audacity. Each Prada creation transcends decades without losing its relevance.

Innovation at the heart of creation

Far from resting on its heritage, Prada constantly pushes the boundaries of design and materials. With the Re-Nylon initiative, the house takes an eco-conscious approach by using regenerated nylon sourced from recycled plastic waste. This initiative reflects its commitment to a more sustainable fashion industry without sacrificing elegance and quality.

A cultural impact and avant-garde vision of Prada

More than just a fashion house, Prada is a major player in the cultural scene. Through artistic collaborations, support for emerging talents, and environmental commitments, it continuously innovates and redefines the contours of modern luxury. Its influence extends far beyond ready-to-wear fashion, reaching into art, design, and even architecture.

Why choose Prada?

• A unique expertise built on more than a century of craftsmanship
• Iconic and timeless pieces
• The perfect balance between tradition and modernity
• A growing commitment to more responsible fashion

Whether it's for a pair of sunglasses, a handbag, or a couture silhouette, Prada remains an absolute reference for those seeking elegance and individuality.