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FASHION ANSWERS THE CALL OF THE MEDITERRANEAN

By Amandine Rouhaud | On Friday 30 June 2023

“She more Cancún, he more Saint-Tropez", affirms Beyoncé in her song Energy. Iconic vacation destination of popular 1960s icons like Brigitte Bardot, Saint-Tropez has built a strong reputation as the fashion world's beating heart in summer. Still today the French Riviera attracts major brands, some of which have chosen to make a big splash in the region this season. Let's take a look at the unmissable landscape.

On dirait le sud

MONICA SORDO

Nautilus earrings | Pink

£207.00 £690.00 -70%

AURELIE BIDERMANN

Esteban ring | Golden

£125.00

VANESSA SPOSI

Satin one-piece swimsuit | Yellow

£53.00 £175.00 -65%

LOEWE

ELEPHANT BASKET SMALL BAG | Multicolour

£845.00

TATIANE DE FREITAS

Dylan bikini bottoms | Orange

£65.00

SAISON 1865

Prepster cotton trousers | Beige

£35.00 £115.00 -65%

OFF-WHITE

One-piece swimsuit | Red

£105.00 £350.00 -70%

BY FAR

Amber transparent handbag | Transparent

£116.00 £385.00 -65%

KHAITE

Ziggy ribbed knit top | Beige

£206.00 £685.00 -65%

SUNSPEL

Cotton polo shirt | Beige

£84.00 £140.00 -40%

TOMMY HILFIGER

Straight-fit chinos | Beige

£110.00

EDITIONS 102

Barac linen and lyocell shirt | Brown

£26.00 £85.00 -65%

K. JACQUES

Flat leather sandals | Golden

£195.00

DR. MARTENS

Adrian mules | Black

From

£150.00

AU PRINTEMPS PARIS

Quilted handbag | Brown

£40.00

LUXURY BRANDS GO COASTAL

This summer, several big names in fashion and in the world of luxury decided to unpack their suitcases along the Riviera. At the top of the list, Jacquemus who, for this summer 2023 season, opened Indie Beach at Ramatuelle with a look that's 100% Jacquemus. With lemon yellow parasols and beach recliners, the shoreline has a whole new look thanks to this blessed child of the south.

In tandem with the beach, a brand pop-up store is open until October 10th.

The Jacquemus beach at Ramatuelle

This season, the Italian house of Gucci also chose to summer in Ramatuelle. The restaurant Loulou's beach has gotten a complete Gucci makeover, in chic navy and red with a touch of sunny yellow. That's the colour code of summer under the sign of Gucci! The beach is part of Gucci's Summer stories, with 8 European beaches in all (Saint-Tropez, Forte Dei Marmi, Capri, Marbella, Mykonos, Cannes and Ibiza) all decked out in brand colours.

The Gucci beach at Ramatuelle

Until September 20^th, on the Shellona beach in Pampelonne, Dior has set up camp. The brand has pushed the concept even farther, offering not just a beach and restaurant, but also a pop-up shop that spotlights the brand's iconic motifs: the toile de jouy, available in pink and grey for the season. The boutique also features the new Dior Maison collections as well as exclusive items like surfboards!

The Dior beach in Pampelonne

Symbol of the Dolce Vita, the Italian brand Armani has also set up in Ramatuelle for the summer. The Milan-based fashion house chose the Bagatelle beach for its summer pop-up, called Armani Mare. Ensconced in blue decor, iconic colour of the summer season, beachgoers can sip on Bellini Sbagliattos, which are also available in the Emporio Armani café in Milan.

Armani Mare is open from July 1st to August 31st

The Armani beach in Taormina, Italy

The American brand Guess joins the celebration of the Mediterranean by investing in no less than 4 beaches since July 23rd. It's at Blue Marine in Ibiza, Phi Beach in Sardinia, Yuzu in Turkey, and Arienzo in Positano, Italy, that Guess has decided to set up for the summer season. Four locations with a clear focus on the Mediterranean basin. The Guess-branded beaches are adorned in marine blue, echoing the color of the sea! From cushions to towels, all the furnishings reflect Guess's visual identity for luxurious beach experiences.