Who better than a dandy to evoke masculine elegance? Named after George Brummell, a British Regency dandy, Brummell is Printemps stores' own brand. Launched in 1930 in response to a growing demand for men's fashion, the label slowly and steadily brought the suit into the scene. Achieving great success, in 1952 it gave its name to the Printemps men's store, which few years later expanded to 6400m2, making it the largest store of its kind in Europe. It also distinguished itself by being among the first to adopt the ready-to-wear model, rarely used at that time. Facing tough competition, it gradually faded away and in 1999, the department store on Boulevard Haussmann was renamed Printemps de L'homme. Six years later, it resurfaced reaffirming its strongest pillars. Quality materials sourced from the most prestigious manufacturers, highlighted by impeccable cuts. But also and above all, diversified ranges designed to accompany men in every moment of their lives, from the most sophisticated to the most casual. The brand also offers affordable prices, a big step in accordance with the current democratisation of fashion. Brummell specialises in a wide range of suits, as well as shirts, jackets and coats, to be worn as a complete look or to mix and match. As details make all the difference, each season the brand also imagines bags and belts to complete every wardrobe. For that touch of chic and refinement, a complete and contemporary wardrobe, halfway between tradition and modernity.