Stone
Island has been a reference in outerwear since its founding in 1982. The
emblematic Tela Stella fabric, originally used to make truck-bed coverings, was
to be the sturdy, two-tone material behind the seven jackets at the brand's
outset. The limited collection took its inspiration from military aesthetics,
seen in the compass-adorned arm-patches that were to become the label's
signature all while hearkening back to maritime culture. The brand was founded by Massimo Osti who, after a few months, was joined
by Carlo Rivetti who would cement Stone Island's ethos and visual identity and
still runs the brand as Creative Director and President. Centering around textile research and development, the
label is a leader in the conception of new fabrics and dyeing methods. It
wouldn't take long for innovative designs to result: reversible jackets
featuring thermoregulatory technologies, reflector strips, removable linings,
and more. The constant experimentation and transformation of materials quickly
became part and parcel of the brand's reputation, along with stylish but casual
styles that worked for a diverse clientele. First adopted by young Italians in
Paninaro in the 1980s, Stone Island coats and jackets would go on to seduce
British football fans, who loved the flashier looks on offer. The light hooded
jackets and quilted parkas would subsequently find their way into the
wardrobe's of America's favorite rappers: Drake, A$AP, and Travis Scott would
propel the label to international fame and secure its transatlantic audience.
Collaborations with Nike and Supreme have only served to augment Stone Island's
worldwide appeal, especially with trendy young consumers.
