For a precise tightlining look:
VIA VENETO, a black shade for everyday wear, can be used for versatile application.
Gently lift the upper lash line and fill in the gaps between the lash roots.
Continue to draw the line along the inner edge of the eye, at the upper eyelid, to darken the lash line.
For a smoky look:
Apply GRAN VIA, a deep black shade, for a smoldering gaze.
Draw a line along the lash line, then blend out towards the crease.
Layer a deep shade eyeshadow, then blend and distribute it.
Pro tips:
Use THE STRIP as a base for any eyeshadow to add a cold and luminous effect, or RODEO DRIVE to bring a warm and golden hue.
Draw a line along the inner edge of the eye with the shade RUE BONAPARTE to create the illusion of a more "awake" and radiant look, or with SANTA MONICA BLVD to enlarge it.