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Luxury and sustainable development: A closeup of the new responsible materials

By Paloma Frère |  On Friday 14 October 2022

Défilé Marine Serre ss23

Marine Serre runway, Flying the flag of the movement

Becoming increasingly responsible over the last years, brands are committed and offering more alternatives to the most-used materials in the world of fashion. Here's a closeup of the virtuous practices in the fashion sphere, featuring natural or mixed fibres as well as recycled or upcycled fabrics


If luxury houses seek to, in essence, offer pieces capable of transcending style through their quality and timelessness, the environmental challenges, like the management of waste, pollution and water, endure. It's therefore natural that for the last few years, the sector has been oriented towards sustainable materials, trying to find alternatives to cotton, leather and synthetic materials. Zoom in on several of these brands.


L'ère des fibres naturelles a sonné

The era of natural fibres has come.

Biopolymers, or textiles components made from renewable organic material, are biodegradable alternatives to classic fossil components. Used as a half-synthetic, half-biodegradable (mixed) raw material or as a component of other new materials, they represent a real advancement in the management of textile waste.

 

Cotton, while a natural fibre, requires a lot of water as well as chemical agents in order to be cultivated. The consumption of water and the pollution of soil are two black marks against the classic production of this material. However, certain organic-labelled cottons are made without chemicals and with a reduction in water usage during cultivation.

 

Another very promising alternative to classic cotton is plant fibre. It requires a technology that allows agricultural waste product to be turned into textile fibre. This innovation repurposes agricultural by-products like banana, pineapple or bamboo leaves. The real plus of this textile fibre, compared to traditional cotton, is that it does not require pesticides, fertilisers or irrigation.

 

And then, there's Lyocell! It's a material made from ground wood pulp that is chemically transformed. The advantages of this material are that it's 100% biodegradable; and that the water and chemicals used in its processing can be extracted and reused.


Old is the new new !

Old is the new new!

Le recyclage est un geste simple pour l'environnement qui permet de revaloriser la matière destinée à être jetée, diminuer la pollution et préserver les ressources naturelles. Le plus souvent ce sont des synthétiques comme le polyester qui sont recyclés, mais pas que ! On recycle très bien des matières “naturelles” tel que le liège pour nos semelles par exemple ! Extraite de l'écorce du chêne liège, c'est renouvelable et 100% organique. L'avantage de la matière organique est que cela limite la dispersion de microplastiques dans les eaux usées. 


Au Printemps, ce sont les souliers qui partent du bon pied ! Gomme recyclée, polyester recyclé, liège recyclé, il y en a pour tous les goûts : 

GANNI

Recycled rubber mules

£200.00

CHLOÉ

Nama recycled material sneakers

£570.00

Du cuir à l'ouvrage

Working with leather

Matériau de nos it-bags favoris, le cuir animal est un sujet qui fait débat. Mais là encore les alternatives sont multiples. Pour les toiles mixtes, on trouve l'AppleSkin et le desserto. Le cuir de pomme, est une matière créée des déchets industriels de pommes. Les déchets sont réduits en poudre puis mélangés avec des polymères synthétiques. Le desserto, autre altercuir mixte, est composé de la peau du cactus et de composants synthétiques. Ces alternatives au cuir permettent de produire une matière ayant les mêmes caractéristiques que le cuir.  


Mais les progrès sur le cuir végétal vont plus loin encore ! Le Mylo, constitué du Mycélium, le fruit du champignon, est une toile de cuir végétal qui s'avère être une matière première 100% biodégradable. Ce composant 100% végétal est cultivé dans des conditions reproduisant l'écosystème des sols de forêts. Une fois récoltée, la toile est prête à être tannée, teinte et finie comme une toile de cuir classique ! 

Upcycling

Upcycling

Tomorrow's materials are yesterday's. To revalorise existing fabrics, we can upcycle them! Upcycling, in fashion, is to give value to fabric scraps, dormant stock or old clothing!


partner brands Salut beauté and Marine Serre, precursors of upcycling, show how the future of fashion is not based only in new materials, but also in the reconditioning of existing materials.


SALUT BEAUTÉ

Cropped jacket

£250.00

SALUT BEAUTÉ

Houndstooth pattern trousers

£175.00

MARINE SERRE

Desert Damask cargo pants

£800.00