VERSACE Men
Founded in 1978 by Gianni Versace, the label's logo was inspired by some Greco-Roman ruins found in his hometown in Calabria. The self-taught designer was soon recognised for his sexy and colourful designs, irreverent yet display remarkable skill. The brand went global in the 1990s. Fascinated by the supermodels that he always put in the spotlight (who could forget the 1991 show with Christy Turlington, Naomi Campbell, Linda Evangelista and Cindy Crawford walking together to Freedom by George Michael?), Gianni Versace was equally idolised by his younger sister and muse. In 1993 when she accompanied him to the hundredth anniversary of Vogue magazine in New York, he put her in a dress from his Miss S&M collection. The daring leather dress with a bondage style cut and golden detailing propelled the duo to the front page of every fashion magazine. A year later, a fresh new actress, Liz Hurley, accompanied her fiancé to the London première of Four Weddings and a Funeral, wearing a black Versace dress with strategically placed oversized safety pins, certainly got people talking.
By the time Gianni Versace passed away three years later; he was a couture icon. Far from becoming a distant memory, his design house continued to flourish and prevailed ever more in pop culture. Only one dress was needed to make Versace an icon - that dress. In 2000, Jennifer Lopez walked the Grammy Awards red carpet in a floaty plunging tropical-print dress. It caused such a frenzy that Google released Google Images, its image search engine, due to the high demand of photos. J-Lo wears the exact same dress during the label's Spring-Summer 2020 show, bringing exotic prints back in style. We have come full circle.
VERSACE
Greca Cotton Briefs | Multicolour
£75.00
VERSACE
Greca Cotton Briefs | Black
£70.00
VERSACE
Greca Cotton Boxers | Black
£75.00
VERSACE
Greca cotton boxers | Multicolour
£115.00
VERSACE
Greca cotton Briefs | Black
£40.00
VERSACE
Greca cotton Boxers | Black
£65.00
VERSACE
Barocco printed briefs | Multicolour
£82.00
VERSACE
Greca Cotton Boxers | Multicolour
£85.00
VERSACE
Pack of three Greca stretch cotton briefs | Black
£140.00
VERSACE
Pack of three Greca stretch cotton boxers | Multicolour
£160.00
VERSACE
Greca stretch cotton thong | Black
£70.00
VERSACE
Pack of three Greca stretch cotton boxers | Black
£160.00
VERSACE
Greca cotton Briefs | Red
£55.00
VERSACE
Barocco cotton thong | Golden
£90.00
VERSACE
Pack of three Greca stretch cotton briefs | Multicolour
£140.00
VERSACE
Greca cotton boxers | Blue
£65.00
VERSACE
Greca stretch cotton thong | Black
£50.00
VERSACE
Greca cotton Briefs | Blue
£55.00
VERSACE
Greca Cotton Briefs | Grey
£55.00
VERSACE
Barocco print briefs | Multicolour
£70.00
VERSACE
Greca cotton boxers | Red
£65.00
VERSACE
Pack of three Greca stretch cotton briefs | Multicolour
£140.00
VERSACE
Pack of three Greca stretch cotton boxers | Multicolour
£160.00
VERSACE
Greca stretch cotton thong | Red
£70.00
VERSACE
Greca stretch cotton thong | Multicolour
£70.00
VERSACE
Greca Cotton Boxers | Grey
£65.00
VERSACE
Printed cotton boxers | Black
£95.00
VERSACE
Cotton boxers | Blue
£50.00
VERSACE
Leather sneakers | White
£509.00
VERSACE
Safety Pin sunglasses | Brown
£215.00
VERSACE
Short-length swim shorts | Black
£215.00
VERSACE
Medusa detail briefs | Black
£95.00
VERSACE
UNDERWEAR | Black
£78.00
VERSACE
Barocco print swim briefs | Golden
£155.00
VERSACE
Greca swim shorts | Blue
£260.00
VERSACE
Greca swim shorts | Yellow
£260.00
VERSACE
Printed swim shorts | Golden
£215.00
VERSACE
Barocco stretch cotton boxers | Golden
£90.00
VERSACE
Printed swim shorts | Multicolour
£270.00
VERSACE
Greca swim shorts | Grey
£235.00
VERSACE
Barocco-print swim shorts | Multicolour
£390.00
VERSACE
Greca swim shorts | Multicolour
£235.00
VERSACE
Printed swim shorts | Multicolour
£270.00
VERSACE
Barocco-print swim briefs | Multicolour
£255.00
VERSACE
Hills-print swim shorts | Multicolour
£425.00
VERSACE
Swim shorts | Multicolour
£365.00
VERSACE
Barocco swim shorts | Black
£340.00
VERSACE
Trigreca sneakers | White
£760.00
VERSACE
Beanie with iconic print | Black
£290.00
VERSACE
Nylon Backpack | Black
£740.00
VERSACE
Padded jacket | Black
£984.00
£1.400€
-30%
VERSACE
Medusa head ring | Multicolour
£245.00
VERSACE
Leather loafers | Black
£509.00
£720€
-25%
VERSACE
Squalo Knit Sneakers | Multicolour
£760.00
VERSACE
Baroque print Espadrilles | Multicolour
£330.00
VERSACE
Medusa stud leather sliders | Black
£258.00
£365€
-25%
VERSACE
Graphic virgin wool jumper | Blue
£690.00
VERSACE
Printed cargo pants | Black
£487.00
£690€
-25%
VERSACE
Virgin and merino wool cropped trousers | Black
£392.00
£555€
-25%
VERSACE
Polo shirt with printed collar | Black
£380.00