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Founded in 1994 by Jo Malone, the eponymous brand is renowned for its exquisite perfumes and refined candles that combine simplicity and sophistication in unique olfactory compositions celebrating British elegance.
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Jo Malone London is much more than a fragrance house : it is an olfactory signature, an English art of living, subtle and resolutely chic. Founded in the heart of London, the brand has established itself through its clean style, its refined compositions, and its unique sensory approach, between tradition and modernity.
The story of Jo Malone begins in the 90s, when its founder - passionate about aromatherapy and endowed with an instinctive talent for accords - starts creating custom perfumes for her clients. The success is immediate. Very quickly, her creations become cult favorites, driven by a vision: to offer simple, elegant fragrances that can be layered at will. The art of "Fragrance Combining™" is born.
Jo Malone London offers a collection of iconic colognes with fresh, floral, woody, or fruity notes, designed to be worn alone or in duo. Bestsellers like Lime Basil & Mandarin, English Pear & Freesia, or Wood Sage & Sea Salt illustrate this modern and intuitive approach to fragrance. Each creation invites you to compose your own trail, personal and evolving.
Beyond the colognes, Jo Malone London extends its expertise to skincare, to bath and to the home. Delicate shower oils, scented candles, body creams, diffusers: each product reflects the universe of a fragrance and creates an enveloping, soothing, deeply elegant atmosphere. The Jo Malone experience is lived as much as it is worn.
Minimalism of the bottles, cream boxes with black ribbons, personalization service... Jo Malone London places as much importance on the ritual as on the fragrance itself. A discreet vision of luxury, sophisticated, and always focused on the pleasure of giving (or receiving) a gift.