From the Fall-Winter 2024 show by Pharrell Williams for Louis Vuitton all the way to Beyoncé’s Cowboy Carter album, style and pop culture have reached a consensus: The allure of the cowboy has reached a new, modern era. Say hello to the Far West 2.0. Ride into the sunset with influences borrowed from the 70s, like extra-wide, flare-cut denim from Acne Studios. Pair them with modernised cowboy boots from Alexander McQueen and you’ll be ready for the urban rodeo. Yee haw!
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