DRIES VAN NOTEN Printemps beauty

Dries Van Noten, an icon of international fashion, embodies the innovative spirit of the "Antwerp six", a group of pioneers who pushed Belgium to the summit of textile creativity. Born in Antwerp in 1958, he came from a long line of tailors, pursuing his studies at the Royal Art Academy before revolutionising fashion with his first collection in 1986. His creations, which blend aesthetics, craftsmanship and functionality, revealed a singular, timeless style. In 2022, the Belgian designer expanded his empire towards new horizons with the launch of perfume and lipstick collections. Each bottle of perfume is a work of art in itself, subtly capturing the duality of the fragrances through its play with materials, patterns and textures, reflecting the sophistication of its demanding aesthetic. The perfumes, composed primarily of ingredients of natural origin, are an ode to nature, evoking enchanting olfactive landscapes and attesting to a deep commitment to sustainability and quality. Its lipsticks embody elegance and ethics, in rechargeable cases which symbolise the brand's eco-responsibility. With this incursion into the domain of beauty, Dries Van Noten continues to transcend the borders of creativity, affirming its status as an icon of fashion and innovation, leaving an indelible impression in the contemporary beauty industry.