A word from the expert
The iconic Pur Couture lipstick from Yves Saint Laurent Beauté is reinvented.
The new lipstick with intense color and a satin finish is enriched with pure pigments that merge with the lips for a second-skin effect.
Thanks to its creamy, light & comfortable texture, Rouge Pur Couture applies effortlessly to dress the lips in a vibrant color with a satin couture finish in just one stroke.
Enriched with 80% care ingredients, the new formula consists of ceramides, tuberose, and extracts of prickly pear from the YSL Beauté Ourika Collective Gardens. These ingredients moisturize and protect the lips, providing up to 16H* of protection and comfort. Lips are softer and smoother with each application.
The 30 new shades of Rouge Pur Couture are available in 4 color families: Red, Nude, Pink, and Orange. And to pay tribute to all of Yves Saint Laurent's muses, you can find a Muse shade in each color family, available as a refill: Red Muse, Nude Muse, Pink Muse & Orange Muse.
Product detail
ROUGE PUR COUTURE, the iconic lipstick from Yves Saint Laurent Beauté, is reinventing itself.
The new lipstick with intense color and a satin finish is enriched with pure pigments that merge with the lips for a second-skin effect.
Thanks to its creamy, lightweight, and comfortable texture, Rouge Pur Couture applies effortlessly to dress the lips in vibrant color with a couture satin finish in just one stroke.
Enriched with 80% care ingredients, the new formula consists of ceramides, tuberose, and extracts of prickly pear from the YSL Beauté Ourika Collective Gardens. These ingredients moisturize and protect the lips, providing up to 16 hours* of protection and comfort. Lips become softer and smoother with each application.
The 30 new shades of Rouge Pur Couture are available in 4 color families: Red, Nude, Pink, and Orange. And to pay tribute to all of Yves Saint Laurent's muses, each color family features a Muse shade, available as a refill: Rouge Muse, Nude Muse, Pink Muse & Orange Muse.
*Consumer test on 311 women
This list of ingredients may be subject to change, please check the packaging of the purchased product.
Supplier reference
Pur Couture - Rouge à lèvres fini satin-R1971 ROUGE PROVOCATION-R1971 ROUGE PROVOCATION-4724720
Couture Pure - Satin Finish Lipstick by YVES SAINT LAURENT.
