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News

Six French luxury brands to follow

By Sonia Amirat |  On Wednesday 10 June 2026

A symbol of elegance worldwide, France upholds a tradition of excellence where savoir-faire and creativity merge. Immerse yourself in the heart of iconic luxury brands that embody the art of French style.

From Parisian ateliers to design houses that showcase French savoir-faire worldwide, France does more than just create clothing. With an exceptional heritage, it cultivates a unique vision of fashion where artisanal excellence meets innovation.


Season after season, this living heritage is reinvented, driven by a commitment to quality, bold creativity, and constant attention to detail that defines the uniqueness of great French brands.

Jean Paul Gaultier: fashion without limits

It all began in Paris in 1976. Jean Paul Gaultier founded his House with a free, bold, and profoundly unconventional vision. Very quickly, his unique perspective on fashion disrupted established codes and imposed a new way of thinking about clothing, blending haute couture spirit with popular culture.


The real turning point came in the 1980s. With spectacular fashion shows and cult creations, Jean Paul Gaultier established himself as one of the most influential designers of his generation. His universe celebrates diversity, subverts conventions, and makes audacity his signature. To this day, the House continues to spread this creative heritage through fashion, fragrances, and artistic collaborations.


The Jean Paul Gaultier aesthetic: expressive fashion that champions individuality. Sculptural corsets, revisited sailor tops, plays on transparency, impeccable tailoring, and theatrical silhouettes make up a wardrobe where sensuality, irreverence, and couture craftsmanship meet. Each creation asserts a strong personality, always with a quirky elegance.


Three iconic Jean Paul Gaultier creations: the revisited marinière, the trompe-l'œil shirt, and the revisited cut-out jeans.


The Jean Paul Gaultier signature: his iconic sailor stripes, his love for subversion, and a vision of fashion that celebrates freedom in all its forms.

JEAN PAUL GAULTIER

Printed sheer top

245€

350€

-30%

JEAN PAUL GAULTIER

Fitted shirt with printed bra in cotton blend

343€

490€

-30%

JEAN PAUL GAULTIER

Cropped leather jacket

1,743€

2,490€

-30%

JEAN PAUL GAULTIER

Straight raw denim jeans with cuffs in cotton

525€

750€

-30%

Rabanne, a visionary by nature

For nearly sixty years, Rabanne has cultivated a vision of fashion resolutely focused on the future. Founded in Paris in 1966 by Paco Rabanne, the House has distinguished itself from its beginnings with its experimental approach and its taste for innovation. Where traditional couture favors fabrics, the designer explored new territories by working with metal, plastic, and industrial materials, transforming clothing into true objects of creation.


The real turning point came in the late 1960s. With its dresses made of metallic discs and its futuristic silhouettes, Rabanne established itself as one of the most daring signatures of its time. Its visionary universe, at the crossroads of fashion, art, and design, forged a unique identity that continues to inspire the House today, through fashion, fragrances, and creative collaborations.


Rabanne's aesthetic: a subtle balance between avant-garde heritage and contemporary desire. Iconic metallic knits, plays of light, precious embellishments, assertive cuts, and sculptural silhouettes create a wardrobe that is both powerful and refined. Each creation celebrates audacity with modern, confident elegance.


Three iconic Rabanne creations: the metallic chainmail dress, the disc dress, and the Sparkle Chain bag.


The Rabanne signature: iconic materials, a visionary spirit, and ever-renewed creativity that pushes the boundaries of fashion.

Courrèges, the future as heritage

Founded in 1961 by André Courrèges, Courrèges quickly established itself as one of the most visionary houses of its generation. In a context still marked by traditional codes, it introduced a graphic, streamlined, and functional wardrobe, driven by an optimistic vision of the future. Inspired by architecture, design, and space exploration, André Courrèges imagined a new silhouette, synonymous with freedom, movement, and modernity.


In the mid-1960s, the House revolutionized fashion codes with its iconic futuristic aesthetic. Miniskirts, white boots, shiny vinyl, and geometric lines formed an immediately recognizable visual language, making Courrèges an essential reference in contemporary fashion.


Today, the House reinterprets this avant-garde heritage through collections where minimalism, innovation, and desire merge. True to its pioneering DNA, Courrèges continues to explore a bold modernity, rooted in its time while looking towards the future.


The Courrèges aesthetic : a unique balance between graphic rigor and modern sensuality. Clean cuts, structured volumes, technical materials, and luminous finishes create a wardrobe that is both daring and accessible. Each creation embodies an idea of timeless modernity, where simplicity becomes a true signature.


Three iconic Courrèges creations: the vinyl Reissue miniskirt, leather boots, and the Reissue New Circle bag.


The Courrèges signature: an avant-garde vision of fashion, immediately identifiable architectural lines, and a free spirit that continues to reinvent modernity.

COURRÈGES

Vinyl jacket

990€

COURRÈGES

FLORAL QUILTED BAG

385€

550€

-30%

COURRÈGES

Patent leather zipped ankle boots in mixed cotton and leather

850€

COURRÈGES

Reedition knit jumper

245€

350€

-30%

Loulou de Saison: Minimalist Luxury

Loulou de Saison embodies a vision of the women's wardrobe that is both clean, sensual, and timeless. Founded in Paris, the brand cultivates a discreet elegance where simple lines, noble materials, and perfectly mastered cuts take precedence over fleeting trends. Its aesthetic draws from the spirit of the contemporary Parisian woman: free, refined, and attached to a durable wardrobe, composed of essential pieces that transcend seasons without losing their modernity.


Between soft tailoring, enveloping knitwear, and fluid silhouettes, Loulou de Saison champions quiet luxury, based on quality, craftsmanship, and attention to detail. An approach to style that favors allure over trends and makes each creation a lasting investment, designed to accompany women daily with naturalness and sophistication.


The aesthetic of Loulou de Saison: an instinctive elegance, where minimalism meets sensuality. Clean lines, subtly worked volumes, and noble materials create a wardrobe designed to last, blending discreet sophistication with contemporary allure. Each piece reflects a vision of relaxed luxury, where simplicity becomes a way of life.


Three iconic creations from Loulou de Saison: the impeccably cut blazer, the fluidly designed trousers, and the supple leather bag with refined finishes.


The signature of Loulou de Saison: a modern and confident femininity, conveyed through timeless silhouettes, a subtle sense of detail, and a wardrobe approach that prioritizes natural elegance over fleeting trends.

LOULOU DE SAISON

Silk short-sleeve asymmetric top

315€

450€

-30%

LOULOU DE SAISON

Midi silk dress with twisted collar by Susan

511€

730€

-30%

LOULOU DE SAISON

Straight pants Cobe Women's in leather

483€

690€

-30%

LOULOU DE SAISON

Ribbed round neck cashmere sweater

483€

690€

-30%

Balmain, the allure of power

Blending couture heritage with contemporary energy, Balmain embodies a vision of the men's wardrobe where sophistication meets attitude. True to the Parisian house's DNA, the line stands out with its structured silhouettes, assertive shoulders, and penchant for precious details, hallmarks of luxury that is both bold and instantly recognizable.

Driven by the creative impulse that has modernized its image, Balmain has established a powerful masculine aesthetic, drawing from rock, military, and urban influences. Impeccably cut jackets, crafted denim, sculptural leather, and statement accessories make up a wardrobe designed for the contemporary man, confident in his style and presence.

More than just a brand, Balmain Homme cultivates an aura: that of an assertive, elegant masculinity, resolutely in tune with its time.


The Balmain Homme Aesthetic: an assertive look, where couture heritage meets contemporary energy. Structured cuts, mastered volumes, and exceptional materials define a powerful wardrobe, blending Parisian sophistication with a bold spirit. Each piece embodies a vision of modern luxury, where craftsmanship combines with resolutely masculine elegance.

Three Iconic Balmain Homme Creations: the jacket with impeccable architecture, the biker jeans with signature details, and the square-toe leather loafers.


The Balmain Homme Signature: a contemporary and confident masculinity, conveyed through sculpted silhouettes, a distinctive attention to detail, and an approach to style that combines heritage, innovation, and a pursuit of excellence.

Moncler, technical luxury

For men, the Moncler brand embodies a vision of luxury where performance meets contemporary elegance. Born in the world of mountains, the house has successfully transformed its technical heritage into a true style language, instantly recognizable. Its iconic down jackets, simultaneously light, protective, and sophisticated, have become essential pieces for the modern man's wardrobe.


Today, Moncler appeals to a clientele seeking functional luxury, capable of accompanying urban commutes as well as winter getaways. The men's collections combine precise cuts, innovative materials, and impeccable finishes, in a subtle balance between sobriety and modernity. Beyond the down jacket, the brand develops a complete universe blending ready-to-wear, knitwear, accessories, and sneakers, always driven by a commitment to quality and a strong sense of detail.


The Moncler man cultivates a contemporary look, sporty without being casual, elegant without being ostentatious. A signature that makes the house one of the essential references in contemporary men's luxury.


The Moncler Men's Aesthetic : a contemporary allure where technical expertise meets luxury elegance. Clean lines, controlled volumes, and innovative materials create a high-performance and sophisticated wardrobe, designed to accompany men in all their movements. Each piece reflects a modern vision of style, where functionality, comfort, and refinement unite with exacting standards.


Three Iconic Moncler Men's Creations : the iconic down jacket with its distinctive design, the technical jacket combining protection and lightness, and the premium-finish sneakers that embody the House's contemporary spirit.


The Moncler Men's Signature : an active and assertive elegance, driven by exceptional craftsmanship, constant and high-performing innovation.

MONCLER

Cotton polo shirt

330€

MONCLER

Reversible Vennes bomber

1,550€

Hermès Beauté: French Elegance

Launched in 2020, Hermès Beauté translates the artisanal excellence that has made the French house Hermès renowned into the world of makeup and skincare. True to its heritage, the brand prioritizes a refined approach to beauty, where the quality of formulas, the design of objects, and sustainability are central.


Envisioned as a natural extension of the Hermès universe, the collection is distinguished by creations that are both sensorial and timeless: refillable lipsticks, sophisticated palettes, and skincare products crafted with the same attention to detail as the house's other crafts. More than just a line of cosmetics, Hermès Beauté embodies a vision of discreet, elegant, and resolutely contemporary beauty.


The Hermès Beauté aesthetic: a unique vision of beauty where artisanal excellence meets contemporary creativity. The clean lines, sensorial textures, and attention to detail create a refined universe, conceived as a natural extension of the style. Each creation expresses elegance according to Hermès: free, luminous, and timeless, harmoniously blending color, material, and emotion.


Three iconic Hermès Beauté creations: lipsticks with refillable cases inspired by the House's universe, nail polishes in vibrant and sophisticated shades, and seasonal makeup collections that celebrate color with boldness and poetry.


The Hermès Beauté signature: elegant and expressive beauty, driven by exceptional craftsmanship, an absolute commitment to quality, and an artistic approach that enhances every daily gesture.

HERMÈS

Hermès Red Gift Set, Holiday Edition by Hermès

149.10€

213€

-30%

HERMÈS

Terre d'Hermès Gift Set, Perfume

110.60€

158€

-30%

Yves Saint Laurent Beauté: the expression of iconic French luxury

Yves Saint Laurent Beauté embodies French luxury excellence through a vision of beauty that is sophisticated, bold, and timeless. Inspired by the heritage of Parisian haute couture, the brand draws on the elegance and savoir-faire that make France shine worldwide. Its creations, whether iconic fragrances, couture makeup, or exceptional skincare, reflect an art de vivre where refinement combines with modernity. True to the visionary spirit of Yves Saint Laurent, Yves Saint Laurent Beauté celebrates a free and assertive beauty, driven by excellence, creativity, and the unique heritage of Parisian luxury.


The Yves Saint Laurent Beauté aesthetic: a bold vision of beauty where the heritage of haute couture meets contemporary innovation. The graphic lines, sensorial textures, and assertive elegance of the creations form a sophisticated universe, inspired by the free and avant-garde spirit of the House. Each product embodies the Yves Saint Laurent signature: a powerful, desirable, and resolutely modern beauty, where color, light, and self-expression combine with intensity.


Three iconic Yves Saint Laurent Beauté creations: iconic lipsticks with couture finishes and vibrant colors, iconic fragrances including the Le Vestiaire des Parfums collection, which translate the boldness and freedom of YSL women and men, as well as innovative makeup collections that reinvent beauty codes with creativity and character.


The Yves Saint Laurent Beauté signature: a bold and sophisticated beauty, driven by the House's excellence, a constant pursuit of innovation, and a creative vision that invites everyone to assert their personality with confidence and elegance.

YVES SAINT LAURENT

Tuxedo - The Perfume Wardrobe - Eau de Parfum

160€

YVES SAINT LAURENT

The Night of the Man Eau de Parfum Amber Spicy for Men

133€