The Social Sunday: Loungewear Revisited

If we've said it once, we've said it a million times: lockdown has changed the way we dress. Long since relegated to the back of our lingerie drawers, sweatshirts, pants, and leggings made a massive comeback during the pandemic, offering sartorial comfort in the midst of interminable Zoom meetings and remote exchanges. Since then, these cornerstones of comfy, functional style may have seemed once again to be fading into the background in favor of more dressed-up pieces. Enter The Social Sunday, founded in 2021 with the intention of reinventing loungewear with the use of luxe textiles and infusing the old standbys with a new aura, lint-rolled of any negative clichés that may have stuck to our collective image of loungewear.

Chic sweats

Established in Italy, the label is perfectly of-the-moment ? in other words, they're socially conscious, minimalist, and focused on wellbeing. Made in rich and eco-friendly materials like cashmere, natural wool, organic cotton, and recycled nylon, the pieces stand apart for their sharp and simple cuts. On the docket we find a long list of classics available in seven different, calming tones, one for each day of the week: dusty rose on Monday, ivory for Tuesday, camel Wednesday, lilac on Thursday, grey for Friday, khaki Saturday, and Black on Sunday. It's a cool and cozy uniform that works just as well at home as at work, for lingering over brunch or going museum-hopping. And because the idea is to care for ourselves inside and out, The Social Sunday has thought of everything: mix-and-match ensembles in mixed cashmere and organic cotton are perfect for an afternoon of self care that's never felt so luxurious. The excellent craftsmanship goes all the way to outerwear, like the long coat in virgin wool, jackets and boots in quilted recycled nylon, and cashmere hats and scarves. These days it's all about trendy looks that are easy to adopt, that can be worn just as easily in the privacy of the home or the buzz of the city streets.

Cool Crystals

Far from being content to bring us such a wide range of interchangeable lounging options, The Social Sunday's major talent resides in their knack for customizable looks. The cornerstone of their form of effortless elegance, here the hoodie gives us choices. Wearers can choose a charm and a crystal adornment, ensuring that you end up with the piece that's truly perfect for you. For charms, pick from a choice of all the letters of the alphabet, a sun, moon, star, or heart, in aged gold alloy. As for the crystals, each of the seven options boasts specific healing qualities: tiger's eye for happiness, howlite for patience, rose quartz for self-love, amethyst for balance, jasper for strength, and hyalin quartz to support the inner life. The possible combinations are as beneficial as they are numerous, but the good vibes are for certain.

Our selection of The Social Sunday articles can be found only at Printemps.com as well as on the 4th floor of the Women's section at Printemps Haussmann.