GUESS

Between legendary Hollywood glamour and French elegance, the brand Guess found a happy medium, positioning itself as iconic leader of denim. It all started in 1981 when the Marciano brothers fell in love with Los Angeles. After enjoying their vacation, they decided to move, leaving behind their native south of France. The name of the brand came up by chance, suggested by a slogan they read each day on their way to work: "Guess what's in our new Big Mac". The word became the official name of their brand based on Olympic boulevard, a few steps away from the sign that inspired them. At the time when jeans were essential for workers in the United States, Guess decided to reinvent itself. The brand presented a large range of trousers and jackets in different cuts and finishes. Their star product? The washed slim-fit jean named Marylin. The unique style and seductive silhouette of Guess jeans made the brand a success. In just one year, Guess succeeded in finding a prestigious place in American department stores like Bergdorf, Goodman, Bonwit Teller, Neiman Marcus and Saks Fifth Avenue. Top models around the world became muses for the brand, contributing to it its stratospheric success in the early 90s. Claudia Schiffer, Eva Herzigova, Laetitia Casta, Naomi Campbell, Anna Nicole Smith and Paris Hilton lent their faces to the brand, giving life to cult ad campaigns. Today, Guess has over 1,500 retail locations around the world and offers ready-to-wear for men, women and children, as well as a vast range of accessories, jewellery and bags in cool, young and dynamic designs.