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NEWS

TOMMY HILFIGER X PRINTEMPS: THE PREPPIEST DESIGNER GOES BACK TO SCHOOL WITH PRINTEMPS

September 1, 2022

Find the collection in store and on Printemps.com

 

Tommy Hilfiger is doing back to school fashion with pomp and he's doing it at Printemps.

With no less than three collections, two of which are exclusive to Printemps, the American designer reinvents himself, even offering an “immersive experience” in the Atrium.  


It's a collaboration that will touch the spirits of fashionistas.


Head to your Printemps department store or Printemps.com. The dates at the Atrium of the Printemps Haussmann are October 1 - 26, 2022.

TH Monogram & Hilfiger Collection

This year, Tommy Hilfiger is reinventing the codes of his urban, preppy universe, launching a collection around his monogram. Inspired by the brand's archives, the T and H come together composing this new logo, a perfect symbiosis between past and future. The new logo coincides with the brand's return to New York Fashion Week with the Hilfiger Collection line.


In fact, this season's Hilfiger Collection line continues to push the limits of style. The colours are bright and the details are subtle. Strong silhouettes give the collection a real runway look.


The iconic preppy style of the brand is at once casual and fashion. And this season, it's being reinvented as something decidedly modern. 

Him: Rockie mix media down parka - Tommy Hilfiger / Mixed type birdseye tee - Tommy Hilfiger / Denton chino corduroy - Tommy Hilfiger


Her: Wool blend double breasted peacot - Tommy Hilfiger / Wool check wrap shorts - Tommy Hilfiger


Tommy Hilfiger X Richard Quinn

This capsule collection was dreamed up in collaboration with the English designer Richard Quinn, who personifies exuberance. In Tommy Hilfiger's words, “For this capsule, Richard remixed his daisy logo. It's exhilarating because it marks the start of a new era for our brand. Richard's creative reinterpretation is strong self-affirmation.” 


The joyful and imaginative approach of Richard Quinn's patterns fuses wonderfully with Tommy Hilfiger's retro Americana. 


When Quinn's signature velour and cotton serge meet Tommy Hilfiger's classic denim and finely woven cotton, avant-garde silhouettes are born. Accessories and shoes perfectly complete the shocking encounter between these two inspired designers. 


Genderfluid and designed in limited edition, the Tommy Hilfiger x Richard Quinn collection elevates the signature preppy style of Tommy Hilfiger to the level of high fashion.  



Faux Fur Monogram Peacoat - Tommy Hilfiger x Richard Quinn / Monogram Wool Sweater - Tommy Hilfiger x Richard Quinn / Monogram Pleated Skirt - Tommy Hilfiger x Richard Quinn / Monogram Sock Boots - Tommy Hilfiger x Richard Quinn / Monogram Cap - Tommy Hilfiger x Richard Quinn / Floral Quilted Bag - Tommy Hilfiger x Richard Quinn

Ithaca Archive Shirt - Tommy Hilfiger x Richard Quinn / Varsity Sweater - Tommy Hilfiger x Richard Quinn / Varsity Jacket - Tommy Hilfiger x Richard Quinn / Floral Chino - Tommy Hilfiger x Richard Quinn / Badge Cap - Tommy Hilfiger x Richard Quinn / Monogram Chelsea Boot - Tommy Hilfiger x Richard Quinn

An immersive experience at Printemps

In a wink to the runway show that signifies Tommy Hilfiger's return to New York Fashion Week, the Atrium is turning into a real fashion show. 


Inspired by the catwalk, the space was imagined as “backstage” and the results are effervescent! In the middle of the scaffolding, the set design sparkles with mirrors that punctuate a monochrome, blue-tinted space. It reflects the TH Monochrome collection, with the logo printed all over the floor.


On the walls, giant avatars reveal spectacular silhouettes from the capsule collection imagined by Richard Quinn in collaboration with Tommy Hilfiger, illuminated by supersized lightboxes. 


These silhouettes are presented on a central podium in the form of a flower with five petals, echoing the iconic line. 


Go backstage of a fashion show IRL at Printemps Hausmann, October 1 - 26, 2022.


https://media-cdn.printemps.com/image/11/6/3806116.jpg

An equally unique experience is adapted to a digital format on Printemps.com

For a full immersion, the experience continues online with a monochrome blue podium where users can send silhouettes down the runway, scrutinising every detail of the clothing and accessories from the different collections.


It's a way to enjoy a live fashion show at home. 

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