ETRE CECILE

French fashion has always captivated the world and the brand Être Cécile is the proof. Founded in 2013 by two Londoners: Yasmin Sewell and Kyle Robinson, it blends British wit and Parisian charm. Its name refers to the grandmother of one of the designers, an Irish artist who lived in Paris in the 1960s. Behind its mischievous slogans such as "no regrets, more baguettes", "presque parisienne" or "In fries we trust" are two creative personalities, already well established in the fashion industry. Yasmin Sewell, a favorite among streetstyle photographers, has years of experience under belt as a consultant, buyer, Fashion Director of Style.com, brand founder and mother of two children. Nothing stops this young woman! Kyle Robinson is just as accomplished, previously working as a buyer and consultant for prestigious luxury houses while ensuring the smooth running of Paper Mache Tiger, her own communication agency specialized in fashion. At first mainly offering t-shirts, the Être Cécile collections have evolved over the seasons into a complete every day look. Inspired by the style of icons such as Serge Gainsbourg or Jane Birkin, each piece (made in Europe and from high quality materials) brings a certain lightness, accentuated with a humorous touch. Wordplay, leopard print, fruity and Breton stripes are featured and have already won over Leandra Medine, Christine Centenera, editor for Vogue Australia or even the singer Rita Ora.