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DIESEL Men

The success story of Renzo Rosso is a fascinating one. The son of a farmer, he started out making (by hand) and selling his first pair of jeans as a teenager. He later graduated from the Istituto Marconi in Padua and joined the Moltex group in the 1970s, then owned by Adriano Goldschmied. Specialized in denim, the company was one of the most important in the sector in Italy at the time. At only 23 years old and thanks to a loan of 4,000 euros from his father, he invested in the company and became a 40% owner. A few years later, in 1978, the duo renamed the brand Diesel. Despite the skeptics, the entrepreneurs believed that there is an opportunity for a luxury premium denim brand to compete with the likes of Lee Cooper and Levi's. In 1985, Renzo Rosso bought out the rest of his partner's shares and became the sole owner. Even though the brand's initial signature style was high quality jeans that looked distressed and worn, it gradually expanded its collections to include t-shirts, shoes, various accessories, and perfumes. It continued its growth by acquiring in the early 2000s labels with a strong creative edge as well as independent ones. In 2008, Renzo Rosso founded the OTB (Only The Brave) group, which now holds majority shares in Maison Margiela, Marni, and Viktor and Rolf.
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      Denim jeans DIESEL
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      DIESEL

      Denim jeans | Blue

      195,00€

      Straight-cut cotton jeans DIESEL
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      DIESEL

      Straight-cut cotton jeans | Grey

      185,00€

      Cotton denim slim-fit jeans DIESEL
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      DIESEL

      Cotton denim slim-fit jeans | Blue

      150,00€

      Stretch cotton skinny jeans DIESEL
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      DIESEL

      Stretch cotton skinny jeans | Blue

      150,00€

      Straight-cut cotton jeans DIESEL
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      DIESEL

      Straight-cut cotton jeans  | Blue

      160,00€

      Cotton slim-fit jeans DIESEL
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      DIESEL

      Cotton slim-fit jeans  | Blue

      195,00€

      Straight-fit cotton jeans DIESEL
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      DIESEL

      Straight-fit cotton jeans | Blue

      150,00€

      Slim-fit cotton jeans DIESEL
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      DIESEL

      Slim-fit cotton jeans | Blue

      150,00€

      Cotton T-shirt with monogram patch DIESEL
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      DIESEL

      Cotton T-shirt with monogram patch | Red

      75,00€

      Cotton T-shirt with monogram patch DIESEL
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      DIESEL

      Cotton T-shirt with monogram patch | White

      75,00€

      Cotton stretch skinny jeans DIESEL
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      DIESEL

      Cotton stretch skinny jeans | Blue

      175,00€

      Cotton piqué polo shirt DIESEL
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      DIESEL

      Cotton piqué polo shirt | White

      100,00€

      Cotton stretch skinny jeans DIESEL
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      DIESEL

      Cotton stretch skinny jeans | Black

      195,00€

      Cotton-blend skinny jeans DIESEL
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      DIESEL

      Cotton-blend skinny jeans | Black

      185,00€

      S Racer sneakers DIESEL
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      DIESEL

      S Racer sneakers | Black

      170,00€

      Faded-effect jeans DIESEL
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      DIESEL

      Faded-effect jeans | Blue

      225,00€

      2006 D-Fining jeans DIESEL
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      DIESEL

      2006 D-Fining jeans | Blue

      150,00€

      Straight-cut jeans DIESEL
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      DIESEL

      Straight-cut jeans | Blue

      250,00€

      Jeans with elasticated waistband DIESEL
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      DIESEL

      Jeans with elasticated waistband | Blue

      325,00€

      Serendipity sneakers DIESEL
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      DIESEL

      Serendipity sneakers | White

      160,00€

      Printed cotton shirt DIESEL
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      DIESEL

      Printed cotton shirt | Multicolour

      160,00€

      Distressed-effect denim jacket DIESEL
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      Distressed-effect denim jacket | Grey

      425,00€

      D-Paroshort denim shirt DIESEL
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      DIESEL

      D-Paroshort denim shirt | Blue

      225,00€

      Printed cotton shorts DIESEL
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      DIESEL

      Printed cotton shorts | Multicolour

      160,00€

      C-IZDARD cotton cap DIESEL
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      DIESEL

      C-IZDARD cotton cap | Green

      80,00€

      Corry-Jacq canvas baseball cap DIESEL
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      DIESEL

      Corry-Jacq canvas baseball cap | Beige

      60,00€

      2006 D-Fining jeans DIESEL
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      DIESEL

      2006 D-Fining jeans | Blue

      150,00€

      C-lib-2 denim baseball cap DIESEL
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      DIESEL

      C-lib-2 denim baseball cap | Blue

      80,00€

      Denim shirt DIESEL
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      DIESEL

      Denim shirt | Blue

      150,00€

      Cotton T-shirt DIESEL
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      DIESEL

      Cotton T-shirt | Red

      50,00€

      Slim-fit denim shorts DIESEL
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      DIESEL

      Slim-fit denim shorts | Blue

      120,00€

      Oval D leather belt DIESEL
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      DIESEL

      Oval D leather belt | Brown

      90,00€

      T-shirt with patch detail DIESEL
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      DIESEL

      T-shirt with patch detail | White

      75,00€

      Cotton logo T-shirt DIESEL
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      DIESEL

      Cotton logo T-shirt | Beige

      95,00€

      Cotton stretch skinny jeans DIESEL
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      DIESEL

      Cotton stretch skinny jeans | Blue

      195,00€

      Silkscreen-print cotton T-shirt DIESEL
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      DIESEL

      Silkscreen-print cotton T-shirt | White

      60,00€

      Cotton T-shirt DIESEL
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      DIESEL

      Cotton T-shirt | White

      60,00€

      Monogrammed cotton T-shirt DIESEL
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      DIESEL

      Monogrammed cotton T-shirt | White

      75,00€

      Stretch cotton slim-fit jeans DIESEL
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      DIESEL

      Stretch cotton slim-fit jeans | Blue

      150,00€

      Cotton logo T-shirt DIESEL
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      DIESEL

      Cotton logo T-shirt | White

      60,00€

      Cotton piqué polo shirt with monogram patch DIESEL
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      DIESEL

      Cotton piqué polo shirt with monogram patch | Black

      100,00€

      D-Strukt jeans DIESEL
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      DIESEL

      D-Strukt jeans | Blue

      225,00€

      Cotton denim slim-fit jeans DIESEL
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      DIESEL

      Cotton denim slim-fit jeans | Blue

      175,00€

      Straight-fit cotton piqué shirt DIESEL
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      DIESEL

      Straight-fit cotton piqué shirt | White

      90,00€

      T-shirt with logo print DIESEL
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      DIESEL

      T-shirt with logo print | Black

      60,00€

      Tapered cotton denim jeans DIESEL
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      DIESEL

      Tapered cotton denim jeans | Blue

      175,00€

      Slim-fit denim shorts DIESEL
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      DIESEL

      Slim-fit denim shorts | Black

      120,00€

      Stretch cotton slim-fit jeans DIESEL
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      DIESEL

      Stretch cotton slim-fit jeans | Blue

      140,00€

      Straight-cut cotton jeans DIESEL
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      DIESEL

      Straight-cut cotton jeans  | Black

      185,00€

      Cotton logo T-shirt DIESEL
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      DIESEL

      Cotton logo T-shirt | Blue

      95,00€

      Cotton denim slim-fit jeans DIESEL
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      DIESEL

      Cotton denim slim-fit jeans | Blue

      150,00€

      Stretch cotton slim-fit jeans DIESEL
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      DIESEL

      Stretch cotton slim-fit jeans | Black

      140,00€

      Stretch cotton skinny jeans DIESEL
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      DIESEL

      Stretch cotton skinny jeans | Blue

      195,00€

      Printed T-shirt DIESEL
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      DIESEL

      Printed T-shirt | White

      75,00€

      Sleenker jeans DIESEL
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      DIESEL

      Sleenker jeans  | Blue

      250,00€

      Slim-fit jeans DIESEL
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      DIESEL

      Slim-fit jeans | Blue

      140,00€

      Cotton T-shirt DIESEL
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      DIESEL

      Cotton T-shirt | White

      50,00€

      Slim-fit denim shorts DIESEL
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      DIESEL

      Slim-fit denim shorts | Black

      120,00€

      Cotton logo T-shirt DIESEL
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      DIESEL

      Cotton logo T-shirt | Black

      60,00€