THE 10 MOST TRENDING BRANDS IN 2026

Founded in Milan in 1913 by brothers Prada Mario and Martino, the Prada house established itself in 2026 as an essential reference for contemporary luxury.

Since 1978, it has been led by Miuccia Prada, granddaughter of one of the founders, who has infused the brand with a unique vision combining intellectual rigor, elegance, and creative audacity. Her aesthetic, oscillating between sophisticated minimalism and avant-garde experimentation, embodies a resolutely modern Dolce Vita.

Signature pieces? The Cleo bag, the sneakers, and the Galleria bag.

Why does Prada remain an essential reference in 2026? Because, more than any other house, it embodies the rare balance between intellectual heritage, creative audacity, and responsible innovation, driven by a contemporary vision of luxury that is constantly evolving.

Who is Prada for? The brand appeals to those who seek timeless yet minimalist, luxurious, and conscious fashion.

Founded in 1945 by Pierre Balmain, the eponymous Parisian house established itself in the post-war era with an architectural, opulent, and resolutely feminine silhouette.

Heir to French couture savoir-faire, Balmain cultivates a powerful aesthetic blending marked shoulders, precious embroidery, and an assertive allure. In 2026, the brand continues to distinguish itself with bold, modern glamour, where luxury, sensuality, and a conquering spirit dialogue with a contemporary vision of fashion.

Key pieces? The structured shoulder blazer, the anthem bag, and the Swan sneakers.

Why is Balmain still an essential reference in 2026? Once again, Balmain remains a sure bet due to its immediately recognizable aesthetic and a rare mastery of the balance between heritage and modernity. True to its DNA of powerful silhouettes and glamour, the house continues to engage with its time by positioning itself at the heart of pop culture and the new codes of luxury.

Who is Balmain for? Balmain is for those who wear fashion as a signature. At Balmain, clothing doesn't just dress the body: it affirms a presence, imposes an allure, and tells a story of resolutely spectacular luxury.

Founded in Madrid, the house of Loewe draws its identity from the excellence of leather craftsmanship and a contemporary vision of luxury. Under the creative direction of Jack McCollough and Lazaro Hernandez since 2025, Loewe combines heritage and the avant-garde in a universe that is both intellectual and sensory, where material, gesture, and creativity take precedence over ostentation.

Key pieces? The Puzzle bag, the Anagram basket, and the Hammock bag.

Who is Loewe for? For those who recognize luxury in masterful craftsmanship, fine materials, and a culture of detail. A wardrobe where rarity is not displayed, but subtly suggested.

Marc Jacobs was founded by the New York-based designer of the same name.

Founded in New York in the 1980s, the house blends grunge heritage, retro glamour, and an arty spirit. Its urban universe celebrates individuality and free-spirited elegance, deeply rooted in contemporary culture.

Key pieces? The tote bag The Leather Small Tote Bag, the The Snapshot bag, and the handbag The Sack Bag.

Who is Marc Jacobs for? A fashion-savvy generation that likes to blur the lines: between luxury and streetwear, irony and couture heritage. It speaks to lovers of niche references—from 90s grunge to viral it-bags—who champion expressive, uninhibited, and culturally connected fashion.

Founded in 2008 by Victoria Beckham, the house embodies modern, clean, and sophisticated luxury. It is based on an architectural aesthetic, where cut and restraint define an assertive femininity. Its beauty universe extends this vision with minimalist and sophisticated collections, designed as an extension of the wardrobe.

The signature pieces? The flowing maxi dress, the Satin Kajal Liner pencil, and the 21:50 Rêverie fragrance.

Who is Victoria Beckham for? An urban, discerning, and confident woman who prefers understated elegance to the spectacular.

Designed for those who appreciate sharp cuts, subtle palettes, and discreet luxury, it aligns with an aesthetic lineage close to the minimalism of Phoebe Philo at Céline, or the chic rigor of The Row. A controlled, and resolutely timeless fashion for powerful women.

Founded in London in 2017, DeMellier London has established itself as a reference for contemporary quiet luxury. Architectural lines, exceptional leathers and a subtle palette create bags with mastered elegance, designed for an urban, durable and timeless wardrobe. At the crossroads of London chic and ethical commitment — each creation supporting charitable initiatives — the brand embodies a luxury that is as desirable as it is responsible. The perfect it-bag to define 2026.

Star pieces? The Hudson tote, the Vancouver bag and the Midi New York.

Who is DeMellier London for? All those who favour discreet and timeless luxury, who appreciate the clean aesthetics of London style, the quality of Italian leathers, and responsible fashion. For aficionados of beautiful pieces designed to last rather than follow fleeting trends.

Essentiel Antwerp embodies the expressive fashion spirit of Antwerp. Vibrant colours, bold prints, silhouettes that play with conventions: the brand cultivates a joyful elegance.

Between graphic boldness and assured femininity, Essentiel Antwerp celebrates instinctive fashion, designed for those who see clothing as a chic and irreverent playground.

Key pieces? The colourful printed tops and shirts, statement accessories, and oversize coats.

Who is Essentiel Antwerp for? The label appeals to women who love fashion as a statement: creative, urban, aware of trends but never dictated by them, mirroring the spirit of Antwerp, the artistic twist of Paris fashion shows, and the colourful boldness of Scandinavian street style. A look for those who dare to express their style with personality, humour, and flair.

For 2026, Ganni reaffirms its vision of vibrant, instinctive, and forward-looking fashion more than ever. The collections are gaining maturity without losing their charm.

We find bold volumes, layered looks, and revisited responsible materials. Between relaxed tailoring and pops of color, Ganni designs fashion that is rooted in its time, where style is built on movement, optimism, and a certain idea of joy.

The must-have pieces? The quilted jackets, leopard print items, and lace-trimmed dresses.

Who is Ganni for? A creative and engaged generation that sees fashion as a playground for self-expression. For lovers of a relaxed Scandinavian aesthetic, with a cool, feminine blend and an "effortless" spirit.

Alexandre Mattiussi envisioned AMI Paris in 2011. For over a decade, the brand has embodied a unique vision of the men's wardrobe: liberated Parisian elegance. Balancing tailoring and everyday essentials, the brand cultivates a refined style where luxury is found in ease. For 2026, AMI continues this conversation with the contemporary man. The collection features fluid silhouettes, controlled volumes, and a soft palette, true to the house's DNA.

Key pieces? The oversized long wool coat with soft shoulders, the minimalist knitted sweater Ami de Cœur, and the suede shoulder bag.

Who is AMI Paris for? The brand appeals to the style-conscious urban man seeking a simple wardrobe where tailoring is relaxed, coats are worn loose, sweaters become a signature, and silhouettes are fluid. AMI speaks to those who appreciate effortless fashion, from the streets to the front row.

Cool and casual, the Tommy Hilfiger label continues to shine this year. A major reference for American style, Tommy Hilfiger embodies the East Coast preppy heritage and the pop energy of the 1990s.

The brand revisits wardrobe essentials with a confident modernity, playing with bold colors and assertive volumes. Its iconic blue, white, and red logo quickly becomes a cultural marker, adopted on campuses as well as by the hip-hop scene.

Key pieces? The iconic polo shirt or t-shirt, the oversized jacket, or low-top sneakers.

Who is Tommy Hilfiger for? The ultimate in relaxed style. Tommy Hilfiger is perfect for those who appreciate accessible yet refined fashion.

They will find a twisted American preppy wardrobe here, composed of impeccable polo shirts, well-cut chinos, clean denim, logo sweatshirts, and casual chic jackets. Simple yet effective essentials.

In 2026, trendy brands will be those that have meaning as well as style. More committed, more transparent, they will focus on clear values, useful innovation, and a sincere aesthetic rather than on a mere fashion effect. In short, the brands of tomorrow will not seek to seduce everyone, but also to resonate.