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a makeover
home  /  printemps beauty  /  brands  /  nars


From magazine covers to our beauty cabinets, NARS cosmetics have conquered the planet. Although the brand is based in New York, a Frenchman is behind the product, a quintessential creation of the South-West: François Nars, a native of Tarbes. An admirer of his mother Claudette's outfits and of the great couturiers, he developed an interest in fashion, beauty and art from an early age. He later enrolled at the Carita Makeup School in Paris and upon graduating, the young make-up artist began his career working with Olivier Échaudemaison and then photographer Paolo Roversi. He then moved to the United States to conquer his American dream, marking the beginning of a long line of prestigious collaborations. Harper's Bazaar, Vogue, Marc Jacobs, Valentino, Naomi Campbell, Kate Moss, Helmut Newton and Richard Avedon are just a few examples of the great names that have enlisted François Nars. In 1994, he created his own make-up line featuring only twelve lipsticks distributed at Barney's in New York. Thrilled with the success of these lipsticks, the visionary extended his range and proposed a complete make-up offer. Five years later, he launched the Orgasm blush, an instant bestseller for the NARS brand and a world champion in its category. And to promote his products, François Nars carried out his advertising campaign on his own by stepping behind the lens. Applauded by the press, the multi-faceted entrepreneur thus began a parallel career as a photographer. Considered to be one of the most influential image-makers, François Nars published X-Ray in 1999, a book of photographs presenting a variety of models of all ages, origins, famous and anonymous. An avant-garde approach promoting inclusivity in fashion, that resonates strongly today. The history of NARS was also defined by two key dates: in 2000 the brand was bought by the Shiseido group and sixteen years later François Nars was awarded the National Order of the Legion of Honour for his achievements and his extraordinary contribution to the progress made in the beauty industry. > View more

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