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home  /  women  /  brands  /  theory

THEORY

With its innovative ideas for the urban uniform, Andrew Rosen's New York-based label Theory, founded in 1997, ignited a revolution in the contemporary fashion market. The wardrobe here is fundamentally composed of sophisticated ensembles, with a side of printed shirts and tailored dresses. Lisa Kilson, designer for the women's line, and Ben Stubbington (formerly of Calvin Klein and Rogan), supervisor of menswear since 2010, join forces to propose a new version of the work garment. Renowned for their high-quality, made-in-Italy fabrics, sharp cuts, and stylish details, Theory has an eye for tailoring and consistently plays on gender codes with masterful subtlety. Off-the-shoulder tops and heavy woolen coats, the brand's calling cards, are still the order of the day. As for materials, poplin cotton is top of the menu, along with wool, linen, silk, and even suede, for ensembles destined for a long life and plenty of love. Theory's strong suit? Offering the ideal essentials for any day of the week and all occasions. With 217 stores around the world and two sale points in Paris, this pioneer in modern basics is far from having packed it in. > View more

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