FOREO

Founded in 2013 by Filip Sedic, a Swedish inventor passionate about technical progress, FOREO — which stands for "FOR Every One" — is today's leading reference in beauty technology. The venture's first success was a facial cleansing brush named the LUNA. Part of what made it revolutionary was its material: a medial-grade silicone that's both soft and super-hygienic. The LUNA brush conquered the hearts of thousands of women around the world, starting with Ivana, the founder's wife. In 2012, she was using a brush with nylon fibers, which are both aggressive and insufficiently resistant to bacteria. When she realized that there was no better option on the market, the couple began to work on LUNA. The line soon expanded to include a variety of products. ISSA, for example, is a collection of sonic toothbrushes made of silicone that are as effective as they are gentle. The UFO collection offers smart devices like the T-Sonic™, which stimulates circulation via pulsating massage and LED light capacities that alternate hot and cold. They're the perfect additions to high-end face masks and skincare products offered by FOREO, and it all comes together to give you professional-quality care at home and in no time. These 2.0 cosmetics are as pretty in the package as they make us feel, inside and out.