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Loewe x On: When luxury meets performance
By Sonia Amirat | On Wednesday 14 October 2026
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Loewe and On bring together two complementary worlds: the Spanish maison’s artisanal craftsmanship and the Swiss brand’s technical expertise. Together, they create a collection where design, comfort and innovation come together seamlessly, designed for both the city and the great outdoors. Discover it at your Printemps Haussmann store.
Born in the Swiss Alps, On has established itself with a clear ambition: to reinvent running through technologies developed to deliver soft cushioning and dynamic propulsion, with that signature feeling of “running on clouds”.
For this collaboration with Loewe, this resolutely technical approach engages in dialogue with the creativity, attention to detail and artisanal excellence that define the Spanish house.
The result is a capsule collection of shoes for men and women, designed at the crossroads of sport, outdoor and fashion. The iconic Cloudventure and Cloudrock sneakers are reimagined through Loewe’s creative lens, with refined silhouettes and distinctive finishes.
Artisanal expertise can be seen right down to the details. The dyes are applied by hand to ensure continuity in the gradients from one part of the garment to another. On the shoes, the soles feature hand-treated marbled effects, making each pair slightly different.
The use of recycled polyester and the care given to the packaging also place the collection within a broader reflection on more responsible production.
A collaboration between style and functionality
This encounter between Loewe and On perfectly illustrates the evolution of sneakers and technical apparel in contemporary fashion. Long associated with purely athletic use, they have now become true style statements capable of combining performance, aesthetics, and craftsmanship.