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diesel-homme

DIESEL

The success story of Renzo Rosso is a fascinating one. The son of a farmer, he started out making (by hand) and selling his first pair of jeans as a teenager. He later graduated from the Istituto Marconi in Padua and joined the Moltex group in the 1970s, then owned by Adriano Goldschmied. Specialized in denim, the company was one of the most important in the sector in Italy at the time. At only 23 years old and thanks to a loan of 4,000 euros from his father, he invested in the company and became a 40% owner. A few years later, in 1978, the duo renamed the brand Diesel. Despite the skeptics, the entrepreneurs believed that there is an opportunity for a luxury premium denim brand to compete with the likes of Lee Cooper and Levi's. In 1985, Renzo Rosso bought out the rest of his partner's shares and became the sole owner. Even though the brand's initial signature style was high quality jeans that looked distressed and worn, it gradually expanded its collections to include t-shirts, shoes, various accessories, and perfumes. It continued its growth by acquiring in the early 2000s labels with a strong creative edge as well as independent ones. In 2008, Renzo Rosso founded the OTB (Only The Brave) group, which now holds majority shares in Maison Margiela, Marni, and Viktor and Rolf.

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      Straight-cut cotton jeans DIESEL
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      DIESEL

      185.00€

      Straight-cut cotton jeans DIESEL
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      DIESEL

      185.00€

      Straight-cut cotton jeans DIESEL
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      DIESEL

      185.00€

      Straight-cut cotton jeans DIESEL
      Outlet
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      DIESEL

      -40%

      111.00€

      185.00€

      Straight-cut jeans DIESEL
      Outlet
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      DIESEL

      -40%

      210.00€

      350.00€

      Straight-cut cotton jeans DIESEL
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      DIESEL

      185.00€

      Round neck cotton jersey sweatshirt DIESEL
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      DIESEL

      -40%

      90.00€

      150.00€

      Denim shirt DIESEL
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      DIESEL

      -40%

      135.00€

      225.00€

      Cotton logo sweatshirt DIESEL
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      + 1 colour
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      DIESEL

      -40%

      90.00€

      150.00€

      Regular straight-cut jeans DIESEL
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      DIESEL

      -40%

      210.00€

      350.00€

      Denim jacket DIESEL
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      DIESEL

      -40%

      135.00€

      225.00€

      Slim-fit jeans DIESEL
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      DIESEL

      -40%

      117.00€

      195.00€

      Round-neck cotton T-shirt DIESEL
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      + 1 colour
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      DIESEL

      -40%

      54.00€

      90.00€

      S Racer sneakers DIESEL
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      + 1 colour
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      DIESEL

      -40%

      96.00€

      160.00€

      Round-neck cotton T-shirt DIESEL
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      + 1 colour
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      + colors

      DIESEL

      -40%

      54.00€

      90.00€

      Skinny jeans DIESEL
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      DIESEL

      225.00€

      Straight-cut cotton jeans DIESEL
      Outlet
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      DIESEL

      -40%

      135.00€

      225.00€

      Straight-cut cotton jeans DIESEL
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      DIESEL

      160.00€

      Slim-fit jeans DIESEL
      Outlet
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      DIESEL

      -40%

      150.00€

      250.00€

      S Racer sneakers DIESEL
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      + 1 colour
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      + colors

      DIESEL

      -40%

      96.00€

      160.00€

      Bi-material colour-block joggers DIESEL
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      DIESEL

      -40%

      105.00€

      175.00€

      Prototype Low sneakers DIESEL
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      + 2 colours
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      + colors

      DIESEL

      -40%

      210.00€

      350.00€

      Cotton joggers DIESEL
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      + 1 colour
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      + colors

      DIESEL

      -40%

      90.00€

      150.00€

      Printed cotton jersey sweatshirt DIESEL
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      DIESEL

      -40%

      105.00€

      175.00€

      Cotton flannel check shirt DIESEL
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      DIESEL

      225.00€

      Straight-fit cotton canvas shirt DIESEL
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      DIESEL

      -40%

      150.00€

      250.00€

      Denim Bermuda shorts DIESEL
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      DIESEL

      125.00€

      Bi-material colour-block track jacket DIESEL
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      DIESEL

      225.00€

      S-Ukiyo Low sneakers DIESEL
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      DIESEL

      185.00€

      Regular jeans with a velvety feel DIESEL
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      DIESEL

      250.00€

      Cotton joggers DIESEL
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      + 1 colour
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      DIESEL

      -40%

      90.00€

      150.00€

      Cotton cargo pants DIESEL
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      DIESEL

      -40%

      105.00€

      175.00€

      Cotton jersey T-shirt DIESEL
      Outlet
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      DIESEL

      -40%

      36.00€

      60.00€

      Cotton knit turtleneck T-shirt DIESEL
      Outlet
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      DIESEL

      -40%

      75.00€

      125.00€

      Cotton and nylon tracksuit jacket DIESEL
      Outlet
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      DIESEL

      -40%

      165.00€

      275.00€

      Prototype Low sneakers DIESEL
      + 2 colours
      Add to bag
      + colors

      DIESEL

      350.00€

      Prototype Low sneakers DIESEL
      + 2 colours
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      + colors

      DIESEL

      350.00€

      Printed cotton T-shirt DIESEL
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      DIESEL

      150.00€

      Denim jacket DIESEL
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      DIESEL

      295.00€

      Printed cotton T-shirt DIESEL
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      DIESEL

      60.00€

      Satin bomber jacket DIESEL
      Outlet
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      DIESEL

      -40%

      357.00€

      595.00€

      Cotton and nylon joggers DIESEL
      Outlet
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      DIESEL

      -40%

      177.00€

      295.00€

      Striped cotton poplin shirt DIESEL
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      DIESEL

      195.00€

      Straight-fit zip jacket DIESEL
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      DIESEL

      325.00€

      Satin utility jacket DIESEL
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      DIESEL

      -40%

      477.00€

      795.00€

      Cotton-blend joggers DIESEL
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      DIESEL

      195.00€

      J-Lou leatherette jacket DIESEL
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      DIESEL

      295.00€

      Straight jeans with a ?peel off? effect DIESEL
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      DIESEL

      495.00€

      Smocked cotton denim jacket DIESEL
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      DIESEL

      -40%

      897.00€

      1,495.00€

      Satin bomber jacket DIESEL
      Outlet
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      DIESEL

      -40%

      210.00€

      350.00€

      Leather and wool-blend bomber jacket DIESEL
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      DIESEL

      750.00€

      Ader leather jacket DIESEL
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      DIESEL

      995.00€

      Bi-material denim shirt DIESEL
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      DIESEL

      295.00€

      Martin crackled leather jacket DIESEL
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      DIESEL

      1,195.00€

      Bi-material denim jacket DIESEL
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      DIESEL

      795.00€

      Slim-fit jeans DIESEL
      Outlet
      Add to bag

      DIESEL

      -40%

      150.00€

      250.00€

      Bi-material bomber jacket DIESEL
      Outlet
      Add to bag

      DIESEL

      -40%

      177.00€

      295.00€

      105 products found