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DIESEL Men

The success story of Renzo Rosso is a fascinating one. The son of a farmer, he started out making (by hand) and selling his first pair of jeans as a teenager. He later graduated from the Istituto Marconi in Padua and joined the Moltex group in the 1970s, then owned by Adriano Goldschmied. Specialized in denim, the company was one of the most important in the sector in Italy at the time. At only 23 years old and thanks to a loan of 4,000 euros from his father, he invested in the company and became a 40% owner. A few years later, in 1978, the duo renamed the brand Diesel. Despite the skeptics, the entrepreneurs believed that there is an opportunity for a luxury premium denim brand to compete with the likes of Lee Cooper and Levi's. In 1985, Renzo Rosso bought out the rest of his partner's shares and became the sole owner. Even though the brand's initial signature style was high quality jeans that looked distressed and worn, it gradually expanded its collections to include t-shirts, shoes, various accessories, and perfumes. It continued its growth by acquiring in the early 2000s labels with a strong creative edge as well as independent ones. In 2008, Renzo Rosso founded the OTB (Only The Brave) group, which now holds majority shares in Maison Margiela, Marni, and Viktor and Rolf.
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    215 results
      215 products

      DIESEL

      Cotton hoodie  | Black

      175.00€

      DIESEL

      Cotton sweatshirt  | Black

      150.00€

      DIESEL

      Cotton sweatshirt  | White

      150.00€

      DIESEL

      Cotton baseball cap  | White

      70.00€

      DIESEL

      Cotton T-shirt | Blue

      65.00€

      DIESEL

      Cotton shirt | White

      175.00€

      DIESEL

      Cotton top  | White

      80.00€

      DIESEL

      Stretch cotton skinny jeans | Blue

      150.00€

      DIESEL

      Stretch cotton skinny jeans | Green

      150.00€

      DIESEL

      Cotton stretch skinny jeans | Blue

      175.00€

      DIESEL

      Cotton T-shirt | Black

      50.00€

      DIESEL

      Cotton T-shirt | White

      50.00€

      DIESEL

      Slim-fit cotton and hemp-blend jeans | Blue

      160.00€

      DIESEL

      Slim-fit cotton jeans  | Blue

      160.00€

      DIESEL

      Slim-fit cotton jeans  | Grey

      150.00€

      DIESEL

      Slim-fit jeans | Grey

      140.00€

      DIESEL

      Leather belt | Grey

      70.00€

      DIESEL

      Leather belt | Black

      70.00€

      DIESEL

      2006 D-Fining jeans | Blue

      150.00€

      DIESEL

      Cotton logo T-shirt | White

      65.00€

      DIESEL

      Cotton stretch skinny jeans | Black

      195.00€

      DIESEL

      Stretch cotton slim-fit jeans | Green

      150.00€

      DIESEL

      Oval D leather belt  | Black

      125.00€

      DIESEL

      Handbag | Blue

      475.00€

      DIESEL

      Leather belt  | Purple

      135.00€

      DIESEL

      Handbag with rhinestones | Multicolour

      695.00€

      DIESEL

      Handbag with rhinestones | Grey

      550.00€

      DIESEL

      Metallic leather bag charm | Golden

      175.00€

      DIESEL

      Handbag | Orange

      495.00€

      DIESEL

      Handbag | Silver

      595.00€

      DIESEL

      Cotton hoodie | Black

      195.00€

      DIESEL

      Plain scarf | Red

      80.00€

      DIESEL

      Straight-fit cotton jeans | Blue

      150.00€

      DIESEL

      Cotton denim slim-fit jeans | Blue

      150.00€

      DIESEL

      Stretch cotton skinny jeans | Blue

      150.00€

      DIESEL

      Slim-fit cotton jeans  | Blue

      150.00€

      DIESEL

      Slim-fit cotton jeans  | Grey

      175.00€

      DIESEL

      Slim-fit cotton and hemp-blend jeans | Blue

      150.00€

      DIESEL

      Stretch cotton skinny jeans | Blue

      295.00€

      DIESEL

      Stretch cotton skinny jeans | Grey

      325.00€

      DIESEL

      Cotton T-shirt | White

      110.00€

      DIESEL

      Cotton logo T-shirt | Black

      95.00€

      DIESEL

      Plain scarf | Beige

      80.00€

      DIESEL

      Plain scarf | Black

      80.00€

      DIESEL

      Tapered jeans | Blue

      150.00€

      DIESEL

      Cotton T-shirt | White

      65.00€

      DIESEL

      Slim-fit cotton jeans  | Blue

      150.00€

      DIESEL

      Slim-fit cotton jeans  | Blue

      250.00€

      DIESEL

      Cotton sweatshirt | White

      135.00€

      DIESEL

      Stretch cotton skinny jeans | Beige

      150.00€

      DIESEL

      Cotton T-shirt | Beige

      75.00€

      DIESEL

      Long-sleeved cotton T-shirt | White

      85.00€

      DIESEL

      Jeans with elasticated waistband | Blue

      325.00€

      DIESEL

      Cotton check shirt | Beige

      160.00€

      DIESEL

      Long-sleeved cotton T-shirt | White

      110.00€

      DIESEL

      Cotton baseball cap  | Black

      70.00€

      DIESEL

      Oversized cotton hoodie | Black

      185.00€

      DIESEL

      Cotton joggers  | Black

      135.00€

      DIESEL

      Cotton logo T-shirt | White

      95.00€

      DIESEL

      Wool and cotton beanie  | Black

      60.00€