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diesel-homme

DIESEL

The success story of Renzo Rosso is a fascinating one. The son of a farmer, he started out making (by hand) and selling his first pair of jeans as a teenager. He later graduated from the Istituto Marconi in Padua and joined the Moltex group in the 1970s, then owned by Adriano Goldschmied. Specialized in denim, the company was one of the most important in the sector in Italy at the time. At only 23 years old and thanks to a loan of 4,000 euros from his father, he invested in the company and became a 40% owner. A few years later, in 1978, the duo renamed the brand Diesel. Despite the skeptics, the entrepreneurs believed that there is an opportunity for a luxury premium denim brand to compete with the likes of Lee Cooper and Levi's. In 1985, Renzo Rosso bought out the rest of his partner's shares and became the sole owner. Even though the brand's initial signature style was high quality jeans that looked distressed and worn, it gradually expanded its collections to include t-shirts, shoes, various accessories, and perfumes. It continued its growth by acquiring in the early 2000s labels with a strong creative edge as well as independent ones. In 2008, Renzo Rosso founded the OTB (Only The Brave) group, which now holds majority shares in Maison Margiela, Marni, and Viktor and Rolf.

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      Straight-cut cotton jeans DIESEL
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      DIESEL

      185.00€

      Straight-cut cotton jeans DIESEL
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      DIESEL

      185.00€

      Straight-cut cotton jeans DIESEL
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      DIESEL

      185.00€

      Straight-cut cotton jeans DIESEL
      Outlet
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      DIESEL

      -40%

      111.00€

      185.00€

      Straight-cut jeans DIESEL
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      DIESEL

      -40%

      210.00€

      350.00€

      Straight-cut cotton jeans DIESEL
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      DIESEL

      185.00€

      Round neck cotton jersey sweatshirt DIESEL
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      DIESEL

      -40%

      90.00€

      150.00€

      Denim shirt DIESEL
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      DIESEL

      -40%

      135.00€

      225.00€

      Denim jacket DIESEL
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      DIESEL

      -40%

      135.00€

      225.00€

      Regular straight-cut jeans DIESEL
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      DIESEL

      -40%

      210.00€

      350.00€

      Cotton logo sweatshirt DIESEL
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      + 1 colour
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      DIESEL

      -40%

      90.00€

      150.00€

      Slim-fit jeans DIESEL
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      DIESEL

      -40%

      117.00€

      195.00€

      S Racer sneakers DIESEL
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      DIESEL

      -40%

      96.00€

      160.00€

      Round-neck cotton T-shirt DIESEL
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      DIESEL

      -40%

      54.00€

      90.00€

      Round-neck cotton T-shirt DIESEL
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      + 1 colour
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      DIESEL

      -40%

      54.00€

      90.00€

      Straight-cut cotton jeans DIESEL
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      DIESEL

      -40%

      135.00€

      225.00€

      Skinny jeans DIESEL
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      DIESEL

      225.00€

      Slim-fit jeans DIESEL
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      DIESEL

      -40%

      150.00€

      250.00€

      Straight-cut cotton jeans DIESEL
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      DIESEL

      160.00€

      Bi-material colour-block joggers DIESEL
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      DIESEL

      -40%

      105.00€

      175.00€

      Prototype Low sneakers DIESEL
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      + 2 colours
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      DIESEL

      -40%

      210.00€

      350.00€

      S Racer sneakers DIESEL
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      + 1 colour
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      DIESEL

      -40%

      96.00€

      160.00€

      Cotton joggers DIESEL
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      DIESEL

      -40%

      90.00€

      150.00€

      Straight-fit cotton canvas shirt DIESEL
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      DIESEL

      -40%

      150.00€

      250.00€

      Printed cotton jersey sweatshirt DIESEL
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      DIESEL

      -40%

      105.00€

      175.00€

      Cotton flannel check shirt DIESEL
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      DIESEL

      225.00€

      Cotton cargo pants DIESEL
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      DIESEL

      -40%

      105.00€

      175.00€

      Cotton joggers DIESEL
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      + 1 colour
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      DIESEL

      -40%

      90.00€

      150.00€

      S-Ukiyo Low sneakers DIESEL
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      DIESEL

      185.00€

      Regular jeans with a velvety feel DIESEL
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      DIESEL

      250.00€

      Denim Bermuda shorts DIESEL
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      DIESEL

      125.00€

      Bi-material colour-block track jacket DIESEL
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      DIESEL

      225.00€

      Cotton jersey T-shirt DIESEL
      Outlet
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      DIESEL

      -40%

      36.00€

      60.00€

      Cotton knit turtleneck T-shirt DIESEL
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      DIESEL

      -40%

      75.00€

      125.00€

      Cotton and nylon tracksuit jacket DIESEL
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      DIESEL

      -40%

      165.00€

      275.00€

      Prototype Low sneakers DIESEL
      + 2 colours
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      + colors

      DIESEL

      350.00€

      Printed cotton T-shirt DIESEL
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      DIESEL

      60.00€

      Denim jacket DIESEL
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      DIESEL

      295.00€

      Printed cotton T-shirt DIESEL
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      DIESEL

      150.00€

      Prototype Low sneakers DIESEL
      + 2 colours
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      + colors

      DIESEL

      350.00€

      Cotton and nylon joggers DIESEL
      Outlet
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      DIESEL

      -40%

      177.00€

      295.00€

      Satin bomber jacket DIESEL
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      DIESEL

      -40%

      357.00€

      595.00€

      Striped cotton poplin shirt DIESEL
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      DIESEL

      195.00€

      Straight-fit zip jacket DIESEL
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      DIESEL

      325.00€

      Satin utility jacket DIESEL
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      DIESEL

      -40%

      477.00€

      795.00€

      Straight jeans with a ?peel off? effect DIESEL
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      DIESEL

      495.00€

      J-Lou leatherette jacket DIESEL
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      DIESEL

      295.00€

      Smocked cotton denim jacket DIESEL
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      DIESEL

      -40%

      897.00€

      1,495.00€

      Cotton-blend joggers DIESEL
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      DIESEL

      195.00€

      Leather and wool-blend bomber jacket DIESEL
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      DIESEL

      750.00€

      Martin crackled leather jacket DIESEL
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      DIESEL

      1,195.00€

      Bi-material denim jacket DIESEL
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      DIESEL

      795.00€

      Satin bomber jacket DIESEL
      Outlet
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      DIESEL

      -40%

      210.00€

      350.00€

      Bi-material denim shirt DIESEL
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      DIESEL

      295.00€

      Ader leather jacket DIESEL
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      DIESEL

      995.00€

      Corduroy-effect shirt DIESEL
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      + 1 colour
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      + colors

      DIESEL

      -40%

      105.00€

      175.00€

      Ribbed slim-fit trousers DIESEL
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      DIESEL