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Cut by Fred, founded in 2018 by Frédéric Birault, offers clean, vegan, and French expert hair care, combining natural effectiveness and sensoriality, with eco-responsible and colorful packaging, thus revolutionizing hair care rituals.
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Founded by Fred Birault, a renowned hairdresser and hair expert, Cut By Fred offers a hair care approach that is as natural as it is sensorial. Conceived as a declaration of love for hair seeking freedom, the brand champions a simpler, cleaner, and more planet-respectful vision. Each formula is vegan, cruelty-free, and made in France, for a modern and committed beauty ritual.
With Cut By Fred, every hair type finds a tailored solution: intense hydration, airy volume, perfect curl definition, or scalp purification. Organic plant oils, potent botanical active ingredients, sensorial textures... Products are formulated without compromise between naturalness and performance. The brand bets on visible effectiveness, while respecting hair and the environment.
The brand is organized around several flagship ranges, designed to meet every hair need:
Each range is designed to be mixed according to needs and desires, with complete simplicity.
Cut By Fred also offers a vibrant and uninhibited visual universe. Streamlined packaging, positive messages, simple gestures: everything is designed to put pleasure back at the heart of care. Far from conventional marketing discourse, the brand celebrates authenticity and invites everyone to reveal the best version of their hair, naturally.