BURBERRY Men
With roots in textile innovation and a brand heritage that dates back to the 19th century, Burberry is one of the most prestigious labels in the world. Founded in 1856 by Thomas Burberry in Basingstoke, England, the inaugural idea was to produce garments that could brave the region's harsh weather. 21 at the time, Thomas Burberry's age didn't mask his talent — just thirteen years later, he would introduce a groundbreaking material called Gabardine. Water- and wind-resistant and featuring a slight sheen, the novel fabric revolutionized the British industry. First used in army outfitting to protect men in uniform from the elements, it was integrated into everyday pieces by the early 20th century, notably in the form of the trench coat — which today, of course, remains the label's signature piece. Originally on offer for men, it didn't take long to become available for women's wardrobes, where it's still a go-to essential even today. Acting as Chief Creative Officer since 2022, Daniel Lee brings us his vision of the Burberry man, partaking equally in tradition and modernity. Revisiting the tried-and-true basics of the masculine ensemble, the creator has consistently reinvented classics like the iconic trench and the men's suit. As soon as he arrived, he drew on the house's archives and modernized the logo by opting for a finer and softer font. At his first show in London in February 2023 for the Fall-Winter 2023-2024 collection, he honored colorful tartan prints, trench coats with unstructured silhouettes and other punk-rock inspired pieces. In short for this new era, we can expect some cool, inclusive and eccentric pieces.
