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Launched in 2019, the brand ANSWR aims to revolutionize at-home beauty care. Its flagship product, a keratin smoothing treatment, offers an effective and affordable alternative to the expensive treatments available in salons. This treatment, designed to reduce frizz and smooth hair, has been praised for its ease of use and professional results. In addition to the iconic keratin treatment, ANSWR offers a whole range of hair and cosmetic care, including shampoos, conditioners, and styling sprays. The brand is committed to providing environmentally and health-friendly formulas, excluding sulfates, parabens, and animal-derived ingredients. With its modern and inclusive vision, ANSWR has established itself as an essential brand in the world of at-home care, allowing everyone to express their beauty in an autonomous and ethical way.