Since 2009, agency 1.618 Paris has been selecting and revealing the most inspiring and committed brands that are making creative waves in the art of Lifestyle. For 1.618, 21st century luxury is based, above all, on values like Novelty, Beauty, Quality, Feeling, and Respect for Humankind and the Environment.
An eco-responsible watch that runs on solar energy? This is the promise of the Awake Concept brand, launched in 2018. A one-of-kind technological design made in France from recycled plastic and equipped with an autonomous and eco-friendly sundial. A new way of telling the time while helping to preserve the environment.
After a career in communications, Laurence Lecocq embarked on a new challenge: to create an entirely organic, natural and vegan perfume brand. The challenge was meet. The Nout essences made in Grasse, France, are composed of essential oils, isolates and organic wheat alcohol with great respect for the environment. The perfumes and colognes are guaranteed to be free of colorants, synthetic fragrance and vegan.