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home  /  unisex  /  brands  /  namacheko


With a level of discretion inversely proportional to its storytelling, the clothing brand Namacheko has found its place: centre stage in the menswear scene. Headed by brother and sister duo Dilan and Lezan Lurr, the Belgian label derives its DNA from its founders' background. Born in Iraq, the designers fled to Sweden with their parents in 1997. Trained in Civil Engineering and with Lezan further studying Art History, they launched Namacheko in 2015. It all started with Dilan, who sought to publish a book about their hometown of Kirkuk. Over time, the project evolved into a photo exhibition, together with a short film and a range of garments, forming a dialogue between life in Kirkuk and Sweden. Exhibited in a small Parisian gallery as part of the Autumn/Winter 2017 season, the line caught the eye of retailer The Broken Arm, who purchased the entire collection. The brand was up and running with a clear distribution of roles: Dilan stepped up as Artistic Director while Lezan became CEO. The following season, 19 distributors offered to purchase the new collection, on display in a special installation created by Dover Street Market in New York. Based in Antwerp in Belgium, the label has, from the outset, partnered with major fashion players such as the production company Gysemans Clothing Group, who have previously worked with Raf Simons and Dries Van Noten, among others.
The aesthetic? Simple at first glance yet packed with small details, making all the difference. Drawing inspiration from art in general and with a particular focus on cinema, Dilan Lurr likes to create minimalist pieces punctuated with arty touches. Buttons inspired by the works of Barbara Hepworth, curves reminiscent of Joan Miró and Alexander Calder paintings, as well as prints derived from A Starry Night by Van Gogh and The Scream by Edvard Munch are all references hidden in Namacheko clothing designs, some more distinct than others.
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