LE GREEN MARKET, A TEMPLE OF NATURAL ORGANIC BEAUTY
Once ignored, green beauty is at the forefront of our minds nowadays. More accomplished and more attractive, it is now an essential part of the cosmetic world. More informed and more demanding, consumers are also in search of a more authentic experience.
In response, Printemps Beauty opened Le Green Market in November 2018. Located on floor -1 in Printemps Beauty, this 125 m² space has proven to be the new temple of Parisian cosmetics. In this modern new-generation boutique, make-up, skincare, perfumes and natural food supplements feature alongside each other. A dedicated offer, including both innovative pioneers and newcomers to the scene. Invited to this clean beauty party are some big names including Tata Harper, Solgar and Dr. Hauschka, attracting attention from leading make-up gurus, accompanied by less well-known brands such as Antipodes, Indemne, Paï, La Canopée and Lamazuna (solid cosmetics).
Green beauty also means sustainability. Environmental protection is just as important to cosmetic consumers, who expect brands to make an extra commitment in terms of manufacturing methods and choice of packaging. French brand Zao is one of the leading innovators in this niche. Ecocert approved, its products are presented in beautiful eco-friendly bamboo boxes that can be simply refilled once used up. Positioned alongside is La Canopée, offering entirely recyclable packaging for its day and night care products, having banned the use of raw materials harmful to marine life. Les Huilettes is facing the same challenge and has been involved with Up2Green Reforestation for several years, an already successful community reforestation and agroforestry programme worldwide. Aligned with Le Green Market's eco-conscious approach, these initiatives make any beauty routine instantly greener. Lastly, for those who wish to only buy locally, they can also enjoy many "Made in France" brands. The selection features Absolution, Patyka, 100Bon, Biovive and, soon, Les Laboratoires Biarritz. A great step forward for healthy skin and hair, whilst maintaining biodiversity.