POLO RALPH LAUREN Cotton shirt
149,00€
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The conquest of the American dream by Ralph Lauren begins in the working-class neighborhoods of New York. Born Ralph Lipchitz, the young man from Belarusian Jewish immigration enters the job market as a glove salesman at Brooks Brothers and then ties for Rivetz. This last experience leads him to create his own wide ties evoking the glamour of Hollywood films. Ralph changes his last name to Lauren and opens his Polo by Ralph Lauren store at Bloomingdale's in 1967. The men's and women's clothing collections will soon complement his first creations and reveal what will become the cult emblem of the house: the embroidery of the polo player. Although Ralph Lauren has never practiced this discipline, he still remembers the first match he attended. Leather, horses, money, and the elegance of high society fascinate him and will serve as inspiration for his brand. In 1972, the entrepreneur gives birth to the essential polo, which he offers in many colors. A classic and timeless piece that will ensure the success of the American label. Ralph Lauren is then awarded a Coty Award for his women's clothing as well as a Coty Hall of Fame Award for his men's clothing. Polo Ralph Lauren shapes its aesthetic around a clever mix of a preppy chic style from the East Coast and a cowboy look from the West. Always refined, the signature wardrobe consists of button-down collar Oxford shirts, chinos, and fitted jackets, as well as denim and chambray silhouettes. Registered since its inception in the world of sports, Polo Ralph Lauren becomes the official partner of the Wimbledon tournament in 2006 and the American Olympic and Paralympic teams in 2008. On the tennis courts as well as in the city, the brand's creations inspire a certain lifestyle and have won over all generations.