With H24, Hermès Captures The Essence of the Modern Man

NEWS | March 8, 2021

Hermès' new men's fragrance, H24, was launched on February 24th. Both fresh and decid-edly contemporary, the new scent is a welcome alternative to conventional masculine of-ferings.

It's been 15 years since the lauded French house last released a men's fragrance — a decade and a half thus separating us from the resounding success of Terre d'Hermès and its warmly spiced sillage. Indeed, the legacy posed a welcome challenge for resident perfum-er Christine Nagel, the house's nose since 2014 and the mind behind celebrated compositions like Galop d'Hermès, Twilly d'Hermès and Un Jardin sur la Lagune. "In order to create a new signature for Hermès' scents, I needed to explore other avenues and move away from more traditional woodsy notes," she explains.

Nagel turned to clary sage, lending the juice a green-tinted heart in contrast to current market trends in men's fragrance. It features notes of hay and fresh-cut grass balanced with narcissus, a mysterious and prismatic floral, and dries down to a rosewood base. Ever of-the-moment, Nagel kept an eye on the future with a touch of the synthetic: scalene, a molecule that evokes warm metal, brings a fresh-ironed feel to the scent's progression. The modern man, after all, is never without technology.