ASICS

ASICS: innovation, performance, and balance

Since its creation in 1949 in Japan by Kihachiro Onitsuka, ASICS has established itself as a reference in the world of sports, combining cutting-edge technology, comfort, and a philosophy of life. Behind this now cult name lies the Latin acronym Anima Sana In Corpore Sano, "a sound mind in a sound body": a motto that guides the brand at every stage of its development.

Technology and performance in the service of movement

Initially dedicated to basketball shoes, ASICS has managed to expand its expertise to a wide range of sports disciplines: running, tennis, volleyball, trail, hiking, and many others. Its reputation is notably based on its patented technologies such as the GEL™ system, designed to provide remarkable cushioning and protect the joints. Every detail is designed to optimize performance while ensuring lasting comfort with every step.

The iconic ASICS sneakers

Among the must-haves, the GEL-Kayano, GEL-Nimbus, and GT-2000 attract runners from around the world thanks to their stability, support, and lightness. On the lifestyle side, models like the GEL-Lyte III and the GEL-1130 reinterpret the brand's sports heritage with a bold retro touch, perfect for an urban and modern sportswear look.

ASICS: a strong commitment to the environment

ASICS does not just innovate for sports. The brand is actively committed to reducing its ecological impact through the use of recycled materials, limiting production waste, and constantly seeking more sustainable processes. A responsible vision looking towards the future, perfectly aligned with the expectations of a conscious and active lifestyle.

ASICS: well-being, style, and technicality

Whether you are a seasoned athlete, a casual runner, or simply a fan of athleisure style, ASICS offers pieces at the crossroads of functionality and aesthetics. Sports shoes, technical clothing, accessories: each product reflects the brand's commitment to quality and comfort. Discover our selection for men and women and adopt the dynamic and balanced look signed by ASICS.