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Reserved for 20 min

L’Endroit, the Concept Store for Designers

1605 products

Discover L’Endroit, the avant-garde space of Spring dedicated to creativity. This hybrid venue, designed for fashion enthusiasts seeking exclusivity, offers a complete immersion into the world of the most influential designers of the moment.

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                  L’Endroit, the Concept Store for Designers

                  L'Endroit at Printemps Haussmann: A New Concept in 2026

                  Located in the heart of Printemps Haussmann in Paris, L'Endroit is a 262 m² space designed as a true trend laboratory.

                  Note: The venue is getting a makeover! A brand new architectural layout and an immersive customer journey will be officially inaugurated on 13 May 2026. This new setup has been designed to provide a modern and disruptive showcase for the collections, featuring dedicated pop-up areas for ephemeral experiences.

                  What Makes This Concept Store Unique?

                  The strength of L'Endroit lies in its bold curation: over 60% of the brands are presented exclusively. The concept is based on a sharp mix of:

                  • Established Houses: Mugler, Jean Paul Gaultier, Simone Rocha, and Rabanne.

                  • A Minimalist and Feminine Wardrobe: Magda Butrym, Christopher Esber, The Attico, Marine Serre, Loulou de Saison, and Tibi.

                  • Emerging Talents: Pauline Dujancourt, Julie Kegels, Institution, and Bonnetje.

                  Find Your Favourite Brands on Printemps.com

                  The L'Endroit experience extends beyond the Parisian store. You can discover our buyers' curated selection directly on Printemps.com.

                  Whether you are looking for ready-to-wear from Marques Almeida and Awake Mode, jewellery by Maria Nilsdotter and Louis Abel, or lifestyle objects from Frama, the entirety of this creative universe is accessible online. It's the perfect opportunity to shop the standout pieces from the concept store, from the minimalist lines of Envelope1976 to the bold creations of Nour Hammour, no matter where you are.