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Beauty

THE BEAUTY TRENDS TO FOLLOW IN 2026

By Chloé Vergez |  On Tuesday 27 January 2026

https://media-cdn.printemps.com/image/59/4/8895594.jpg

In 2026, beauty becomes a personal language. Colorful makeup, asymmetrical haircut, mix and match manicure... The trends of the year assert themselves, unfold, and are freely interpreted, following individual desires.

This year, it's all about experimentation and discovering new styles. Trends are no longer simply copied, but rather adapted to each individual's personality. Colors are becoming more intense, revealing their most beautiful shades, from eyes to cheeks, from lips to nails. Express yourself.

Editorial makeup: creative boldness

What is editorial makeup? Goodbye to the clean girl era, discretion is not likely to return anytime soon. In 2026, editorial makeup is taking over: looks are vibrant, powerful, and colorful, even in broad daylight. The face becomes a canvas for individual expression, ready to grace magazine covers.


Emma Chamberlain, Chappell Roan, Zara Larsson, and Théodora... Many personalities are embracing this trend (which feels good) wonderfully.

How to wear it? Opt for a Nars palette to illuminate eyelids with glitter and striking color combinations. The iconic black mascara gives way to the bold green fromYves Saint Laurent, which pairs perfectly with the emerald eye pencil fromEstée Lauder. For the complexion, cool-toned blushes, intensely pigmented, become the must-haves of the 2026 makeup routine.

YVES SAINT LAURENT

Lash Clash Extreme Volume mascara

42,00€

NARS

Singapore quad eyeshadow

54,00€

LAURA MERCIER

Blush - Colour Infusion

38,00€

ESTÉE LAUDER

Double Wear 24H Waterproof Gel Eye Pencil

35,00€

Mix & Match Manicure: The End of Uniformity

What is a mix and match manicure? It's the perfect solution for those who find it hard to settle on just one color. The principle is simple: combine multiple shades, patterns, and even play with contrasting finishes. Nails can be adorned with a uniform look, or not: anything is possible for a resolutely unique result.

How to wear it? For a successful mix-and-match manicure, choose from the vegan ranges of Green nail polishes by Manucurist or Nature Strong by OPI, which offer vibrant and intense colours. The Les Mains d’Hermès collection from Hermès offers an attractive palette for sophisticated combinations.

MANUCURIST

Green Nail Polish

14,00€

OPI

Spring Into Action - Nature Strong - Vegan Nail Polish

19,00€

The secret touch? Between two manicures, apply a nail and cuticle care oil to nourish and strengthen the beauty of your hands deeply.

HERMÈS

Les Mains Hermès Orange Boîte enamel nail polish

51,00€

MANUCURIST

Green oil

15,00€

The Art of Layering: Crafting a Personal Olfactory Signature

What is layering? Everyday companions, perfumes are breaking the mould in 2026. They are no longer worn alone, but are layered and their notes are combined to create a unique sillage. Perfume layering promises to surprise, intrigue, and make a statement. The perfect experience for those who wish to express themselves through a truly personal signature.

LIQUIDES IMAGINAIRES

Bloody Wood - Eau de parfum

210,00€

How to wear it? The idea is to play with contrasts, but be careful: it is recommended not to combine more than 3 different fragrances and profiles that are too intense. Layer the wine-like, woody depth of Bloody Wood Eau de Parfum by Liquides Imaginaires with the luminous, powdery notes of Velvet Iris by Essential Parfums. For an even more striking contrast, the Vanilla Powder Eau de Parfum, by Matière Première, envelops this blend in irresistible vanilla.

MATIERE PREMIERE

Eau de parfum - Vanilla Powder

38,00€

PARFUMS DE MARLY

Valaya Hair Mist

67,00€

Don't just spray on your body: your hair says yes too! Some creations, like the iconic Valaya by Parfums de Marly, are available in mist formats specially designed for hair.

Asymmetric Lob: the Characteristic Cut

For those looking for a statement cut this new year, opt for the asymmetric lob.


What is the asymmetric lob? In 2026, the long bob also rejects uniformity: it needs movement, contrast, change! It therefore asserts its uniqueness through an asymmetric profile, with one side longer than the other. This cut adds dimension to all face shapes and suits all hair types.

How to wear it? To style this versatile cut, you can opt for a classic middle part, or give in to a side part. The side part is making a major comeback in 2026 and accentuates the asymmetrical effect: it was spotted on the Spring-Summer 2026 runways of Lacoste, Isabel Marant, and Stella McCartney. Fine, straight hair will appreciate it for the added volume, while thicker, textured hair will love the movement created by this controlled imbalance. For the finish, two styles compete: a mirror-like shine, or a tousled look for a natural vibe.

ALTESSE

Brush for fine to normal hair care

180,00€

COLORWOW

Dream Coat Supernatural Spray

17,00€

For a mirror-like “Glass Hair” finish, start by using a boar bristle brush from Altesse : rich in keratin, it redistributes sebum along the lengths and reduces frizz. Complete with the lightweight Dream Coat spray from Color Wow for captivating and unparalleled shine.


DYSON

Airwrap i.d.™ Curly to Wavy Ceramic Rose

549,12€

Looking for a "Messy Hair" effect? The salt texturizing spray from Végétalement Provence promises beachy waves. Curly to frizzy hair will be won over by the Airwrap i.d.™ from Dyson which dries, curls, and sculpts the hair quickly and precisely while taking care of the hair fiber.

Beauty Care: Radiant Glow Without Compromise

What is skincare makeup? Welcome to the era of "skinification"! In 2026, makeup doesn't just enhance the skin, it deeply nourishes it. Foundations, concealers, and blushes become hydrating allies that target imperfections or fine lines. Lipsticks, in turn, combat dryness and repair just as well as a balm. The skin is no longer camouflaged under various layers: its natural texture is revealed while being actively protected.

VICTORIA BECKHAM

The Foundation Drops

121,00€

ERBORIAN

Super BB Concealer with ginseng

33,00€

Which products to choose? The Foundation Drops serum foundation by Victoria Beckham captivates with its light formula enriched with the iconic TFC8® complex from Augustinus Bader. On the other hand, the Super BB Concealer by Erborian conceals dark circles and imperfections while infusing the skin with Korean White Ginseng and Niacinamide to continuously treat the epidermis.

POMPONNE

Eyelash booster mascara

29,00€

SWEED

The Lipstick

26,00€

For the eyes, the French brand of products Pomponne introduces a vegan mascara that not only enhances the trendsetting brown eyes but also strengthens the lashes with castor oil and mastic tree tears. On the lips, the Lipstick from the Swedish brand Sweed provides deep hydration and nourishment with squalane and vitamin E. Truly addictive!

The major beauty trend of 2026: LED masks

LED masks are far from leaving the bathroom, on the contrary, they are establishing themselves as the absolute essentials of the 2026 skincare routine.


How do LED masks work? Already validated by many beauty enthusiasts, these beauty accessories treat the skin deeply with red light and precise wavelengths. This non-invasive method stimulates the epidermis to regenerate cells, boost collagen production, and permanently even out the complexion.

NOOANCE

Aurion X252 LED Mask

399,00€

NOOANCE

Hair Beauty and Regrowth Helmet

699,00€

Which products to choose? For a first step into this technology, the Aurion X252 LED mask from Nooance is the ideal choice. Comfortable and effective, it perfectly covers the face to reduce wrinkles, redness, and imperfections with its 198 LEDs. And for those who wish to go further or for fans of hair care, the hair helmet stimulates growth, strengthens the hair fiber, and boosts shine. Revolutionary!

These new trends promise a year full of character. More than ever, beauty reveals unique, expressive, and deeply radiant faces. In 2026, codes are meant to be embraced and reinterpreted by everyone.